SEO and Content Specialist

Cebu Tele-Net Philippines Corporation; Cebu City; On-site; PHP 480,000 - 600,000; Full time

Job summary

Cebu Tele-Net Philippines Corporation is seeking an SEO & Content Specialist for a 1-year project in Cebu City. The role focuses on transforming expertise into trust, and content into demand, driving inbound visibility and sales enablement assets.

You will develop SEO-driven content strategies, craft blog articles, case studies, and landing pages, and build content authority across Fintech, Transportation, and Logistics markets. Strong writing, editing, and storytelling skills are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 3+ years in SEO content writing or content marketing.
• Strong on-page SEO knowledge and understanding of search intent.
• Excellent writing, editing, and storytelling abilities.
• Experience writing for B2B or service-based industries.
• Comfort with keyword tools, analytics, and content platforms.
• Ability to translate complex topics into clear, engaging content.
• Prefer background in BPO, SaaS, Fintech, Logistics, or professional services.
• Prefer experience writing case studies, white papers, or thought leadership content.
• Prefer basic conversion-focused writing understanding.

Responsibilities

• Research and develop SEO-driven content strategies aligned with business priorities.
• Create high-quality blog posts, case studies, landing pages, and vertical content.
• Build content authority in Fintech, Transportation, and Logistics.
• Optimize content for search intent, readability, and conversion.
• Conduct keyword research and competitive content analysis.
• Maintain content calendars aligned with campaign goals.
• Collaborate with sales and operations to capture success stories.
• Refresh and optimize existing website content for performance.
• Track content performance and recommend improvements.
• Ensure content tone reflects professionalism, trust, and brand voice.

Skills

SEO content writing

Content marketing

Storytelling

Editing

Research & analysis

Content strategy

B2B content writing

Conversion writing

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Keyword tools

Analytics

Content platforms

Job description

About the role

The SEO & Content Specialist builds the company's inbound authority, credibility, and search visibility. This role transforms expertise into trust, content into demand, and stories into sales enablement assets.

This is a project-based engagement for a duration of one (1) year. Regularization may be considered based on the employee’s performance and business requirements.

Key responsibilities

• Research and develop SEO-driven content strategies aligned with business priorities
• Create high-quality blog articles, case studies, landing pages, and vertical content
• Build content authority in Fintech, Transportation, and Logistics markets
• Optimize content for search intent, readability, and conversion
• Conduct keyword research and competitive content analysis
• Maintain content calendars aligned with campaign goals
• Collaborate with sales and operations to capture real success stories
• Refresh and optimize existing website content for performance
• Track content performance and recommend improvements
• Ensure content tone reflects professionalism, trust, and brand voice

About you

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• At least 3 years of experience in SEO content writing or content marketing
• Strong understanding of on-page SEO and search intent
• Excellent writing, editing, and storytelling ability
• Experience writing for B2B or service-based industries
• Comfortable working with keyword tools, analytics, and content platforms
• Able to translate complex topics into clear, engaging content
• Preferred: BPO, SaaS, Fintech, Logistics, or professional services background
• Preferred: Experience writing case studies, white papers, or thought leadership content
• Preferred: Basic understanding of conversion-focused writing