Content & Engagement Marketing Manager

Private Advertiser; Eastern Manila District; Vor Ort; PHP 900.000 - 1.500.000; Vollzeit

Benefits dieser Stelle

Own the brand direction

CRM-driven leads tracking

Ground-up content engine

Purpose: financial decision literacy

Small in-house team + agency partners

Zusammenfassung

Private Advertiser in Manila is seeking an experienced content and digital project lead to own multi-brand programs across website, social, CRM, and events. You will shape messages that convert and build trust with customers while driving organic and direct traffic.

You will partner with performance marketing and agency partners, plan campaigns like an account lead, and manage briefs, timelines and budgets to ship high-impact content consistently.

Qualifikationen

• 5+ years in agency account management, content or digital project management across multiple brands.
• Portfolio of multi-channel work (website builds, content hubs, social and CRM programs) with measurable results.
• Strong project management discipline: briefs, timelines, budgets, approvals and creative teams.
• Digital fluency: CMS, SEO basics, analytics to guide changes.
• Clear written and spoken English and Filipino; confident presenting to teams.

Aufgaben

• Own content, page architecture and design updates for the website.
• Build the content hub: articles, product pages, FAQs and organic landing pages.
• Expand the site so every customer question has one clear page.
• Plan and produce content on financial literacy, advocacy, frontline team stories and testimonials.
• Manage LinkedIn, Facebook and Instagram communities on a posting calendar.
• Own the Meta boosting budget and coordinate with media agency.
• Create CRM content: hooks, newsletters, and re-engagement journeys.
• Produce sales and training kits and present at trainings.
• Run one event per quarter from concept to leads post-event.
• Turn baseline product claims into shadow messages to keep channels consistent.

Kenntnisse

Account management

Content strategy

Digital project management

Cross-functional collaboration

English and Filipino writing

Tools

Asana

Trello

Monday.com

CMS basics

Meta Business Suite

Jobbeschreibung

About the role

You've spent years running content and digital work for clients. Now you'll run it for a brand you own. We're a growing company in the financial services sector. You'll own channels that build organic and direct traffic and acquisition: the website, social communities, CRM, PR, events and sales enablement. You'll turn our product claims into messages that make customers trust us and act. This is a client-side role built for an ad or digital agency mind. You'll plan content like an account lead, run it like a project manager, and ship it like a producer. You have a mission-control view of what's happening on the floor-directing, executing and sharp-shooting. You'll also partner with our performance marketing lead and agency partners.

Key responsibilities

• Own content, page architecture and design updates for the website

• Build the content hub: articles, product pages, FAQs and organic landing pages

• Expand the site so every customer question has one clear page, with no gaps or overlaps

• Plan and produce content on financial literacy, advocacy, frontline team stories and customer testimonials (static and video)

• Manage LinkedIn, Facebook and Instagram communities on a set posting calendar

• Own the Meta boosting budget and add boosts to the joint content calendar sent to media agency

• Create CRM content: hook offers, newsletters, re-engagement journeys

• Produce sales kits and training kits, and present at sales trainings

• Run one event per quarter, from concept to post-event leads

• Turn baseline product claims into shadow messages for every owned channel, keeping them consistent and compliant

About you

• 5+ years in agency account management, content or digital project management, handling several brands or campaigns at once

• Portfolio of multi-channel work you led: website builds or content hubs, social and CRM programs, integrated campaigns, with results you can cite

• Real project management skill: briefs, timelines, budgets, approvals and creative teams, run on a system (Asana, Trello, Monday or similar)

• Digital fluency: CMS and page architecture, SEO basics, Meta Business Suite, CRM or email tools, and reading analytics to decide what to change

• Execution under pressure: you ship on deadline without being chased

• Sharp writing in English and Filipino, and the confidence to present to sales teams and senior management

• Experience in financial services: fintech, banking, lending, insurance or payments brands, agency-side or in-house

Benefits

• Own the brand, not the account: you set direction instead of waiting on client approvals

• Work that shows in the numbers: your content drives leads, tracked by channel in our CRM

• Build from the ground up: shape the website, CRM program and content engine of a growing financial services brand

• Purpose: help Filipinos make smarter financial decisions

• A small, fast team: in-house creative support and agency partners