Brand Content & Growth Lead - FinServ

Private Advertiser; Eastern Manila District; On-site; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

Own the brand direction

CRM-driven leads tracking

Ground-up content engine

Purpose: financial decision literacy

Small in-house team + agency partners

Job summary

Private Advertiser in Manila is seeking an experienced content and digital project lead to own multi-brand programs across website, social, CRM, and events. You will shape messages that convert and build trust with customers while driving organic and direct traffic.

You will partner with performance marketing and agency partners, plan campaigns like an account lead, and manage briefs, timelines and budgets to ship high-impact content consistently.

Qualifications

• 5+ years in agency account management, content or digital project management across multiple brands.
• Portfolio of multi-channel work (website builds, content hubs, social and CRM programs) with measurable results.
• Strong project management discipline: briefs, timelines, budgets, approvals and creative teams.
• Digital fluency: CMS, SEO basics, analytics to guide changes.
• Clear written and spoken English and Filipino; confident presenting to teams.

Responsibilities

• Own content, page architecture and design updates for the website.
• Build the content hub: articles, product pages, FAQs and organic landing pages.
• Expand the site so every customer question has one clear page.
• Plan and produce content on financial literacy, advocacy, frontline team stories and testimonials.
• Manage LinkedIn, Facebook and Instagram communities on a posting calendar.
• Own the Meta boosting budget and coordinate with media agency.
• Create CRM content: hooks, newsletters, and re-engagement journeys.
• Produce sales and training kits and present at trainings.
• Run one event per quarter from concept to leads post-event.
• Turn baseline product claims into shadow messages to keep channels consistent.

Skills

Account management

Content strategy

Digital project management

Cross-functional collaboration

English and Filipino writing

Tools

Asana

Trello

Monday.com

CMS basics

Meta Business Suite

Job description

Private Advertiser in Manila is seeking an experienced content and digital project lead to own multi-brand programs across website, social, CRM, and events. You will shape messages that convert and build trust with customers while driving organic and direct traffic.

You will partner with performance marketing and agency partners, plan campaigns like an account lead, and manage briefs, timelines and budgets to ship high-impact content consistently.