Digital Marketing Specialist

StartupLab; General Trias; On-site; PHP 279,000 - 502,000; Full time

Job summary

StartupLab in Lancaster General Trias, Cavite seeks a versatile digital marketer to manage the full customer journey—from attracting the right audience to handling inquiries, leads, and conversions.

You will oversee social content, paid campaigns on Meta/Google/TikTok, CRM upkeep, and funnel optimization, with a focus on analytics and automation. Onsite in Lancaster New City area.

Qualifications

• Experience with organic and paid acquisition.
• Experience using or managing a CRM system.
• Ability to qualify and follow up with inquiries.
• Understanding of lead pipelines and conversion funnels.
• Basic graphic design skills.
• Comfortable with analytics, AI, and marketing tools.

Responsibilities

• Manage social media content across key platforms.
• Set up and optimize campaigns on Meta, Google, and TikTok.
• Respond to inquiries; qualify leads and ensure timely follow-ups.
• Maintain lead records; manage pipelines and stages in the CRM.
• Build and optimize marketing funnels from traffic to conversion.
• Improve organic visibility with keyword research and on-page SEO.
• Create marketing materials for social, ads, and campaigns.
• Monitor performance; prepare reports and insights.
• Utilize marketing tools and automation to improve efficiency.

Skills

Social media management

Paid advertising

Lead management

CRM management

Marketing funnels

SEO

Graphic design

Analytics

Marketing tools & automation

Campaign management

Education

CRM system experience

Tools

CRM systems

AI marketing tools

Analytics tools

Job description

About the Role

We're looking for a versatile, hands-on digital marketer who can help manage the full customer journey — from attracting the right audience to managing inquiries, leads, and conversions.

What You'll Do

Day to day

• Social Media Management — plan, create, schedule, and manage content across key platforms
• Paid Advertising — set up, manage, monitor, and optimize campaigns across Meta, Google, and TikTok
• Inquiry & Lead Management — respond to inquiries from social, ads, and the website; qualify leads and ensure timely follow-ups
• CRM Management — maintain lead records, manage pipelines and stages, track conversations and follow-ups
• Marketing Funnels — build and optimize customer journeys from traffic to qualified lead to conversion
• SEO — improve organic search visibility through keyword research, on-page optimization, and content
• Basic Design — create and adapt marketing materials for social, ads, and campaigns
• Analytics & Optimization — monitor performance, analyze results, and prepare reports
• Marketing Tools & Automation — use CRM, AI, and automation to improve marketing and lead-management efficiency

Your Superpowers

• Understands both organic and paid acquisition
• Experience using or managing a CRM system
• Can professionally handle, qualify, and follow up with inquiries
• Understands lead pipelines and conversion funnels
• Has basic graphic design skills
• Comfortable with analytics, AI, and marketing tools
• Can work independently and manage multiple campaigns
• Willing to work onsite in Lancaster, General Trias, Cavite
• Resides in Lancaster New City or nearby areas

Why You'll Actually Want This

• Help build Cavite's innovation ecosystem, not just run campaigns
• Your work directly drives leads, conversions, and revenue — not just engagement