Content & Community Lead: Creator & KOL Strategies

Procter & Gamble; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Procter & Gamble in Manila seeks a Content, Creator & Community Manager to drive talkability across its ASEAN brand portfolio. You will source and contract creators, manage performance, and shape content that resonates with real people.

You will lead end-to-end KOL strategies, develop local content, and build brand communities. The role requires 1–3 years in creator marketing, strong platform fluency, and the ability to work fast while grounding decisions in analytics.

Qualifications

• Experience 1-3 years in creator/influencer marketing, community management, or social content in a multi-brand or portfolio environment.
• Track record managing creator programs end-to-end — sourcing, contracting, performance review.
• Experience managing agency partners; local language fluency required.
• Genuine platform fluency across Instagram, TikTok, and ASEAN-relevant platforms — power user, not casual observer.
• Sharp content instincts: can watch a reel and articulate exactly why it works.
• Preference for someone adept in creating content or deeply understands creator psychology.
• Fast-moving, analytically grounded, and energised by building from scratch.
• High learning agility and a keen interest in exploring a long-term career in brand management.

Responsibilities

• Trends Intelligence & Social Listening: monitor brand mentions and conversations across platforms to inform brand plans.
• End-To-End KOL Strategy: build and maintain creator roster, onboard, brief, and set KPIs.
• Content Generation & Optimization: develop local content strategy by-brand and guide approvals.
• PR & UGC Ecosystem Enablement: design PR/UGC practices and partner with agencies/publishers.
• Community Building: initiate brand-owned communities and drive two-way dialogue with consumers.

Skills

Creator marketing

Community management

Social content

Influencer programs

Agency partnerships

Platform fluency (Instagram, TikTok)

Job description

Procter & Gamble in Manila seeks a Content, Creator & Community Manager to drive talkability across its ASEAN brand portfolio. You will source and contract creators, manage performance, and shape content that resonates with real people.

You will lead end-to-end KOL strategies, develop local content, and build brand communities. The role requires 1–3 years in creator marketing, strong platform fluency, and the ability to work fast while grounding decisions in analytics.