Commerce Content Manager

Colgate; Taguig; Hybrid; PHP 1,500,000 - 2,100,000; Full time

Job summary

Colgate-Palmolive, a global consumer goods company, is seeking a Content Marketing Specialist to deploy the content engine across social and pureplay channels, delivering engagement and GMV. Own the end-to-end content planning, execution, distribution and optimization for digital touchpoints.

Lead content planning for Lazada, Shopee and TikTok Shop, optimize product PDPs, manage DAM, and translate brand guidelines into high-conversion social commerce content.

Qualifications

• Bachelor's degree in business or related fields.
• Minimum 5 years in relevant field.
• Experience with content production at scale with performance goals.
• Familiar with Lazada, Shopee and TikTok Shop platforms.

Responsibilities

• Develop content for all touchpoints of the digital and social shopper journey.
• Own stores and accounts on Lazada, Shopee, and TikTok Shop.
• Optimize product PDP images and copy.
• Lead content planning for TikTok Short Video programming.
• Oversee DAM and product information management.
• Monitor performance and exploit trend opportunities.

Skills

Content production

Ecommerce experience

Livestreams

Affiliates

GMV targets

Education

Bachelor’s degree in business

Tools

Lazada

Shopee

TikTok Shop

DAM tool

EDGE

Flywheel

TikTok Marketscope

Job description

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet. Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world. Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live. A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

No Relocation Assistance Offered

Job Number#176494 - Taguig, National Capital Region (NCR), Philippines

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Role Summary

Deploy the content engine across social and pureplay commerce channels to deliver engagement, consideration and GMV. Own the complete cycle of content planning, execution, distribution and optimization. Be the pioneer in developing content opportunities that shortcut the marketing funnel, based on a strong understanding of consumer shopper behavior across social and commerce channels.

Responsibilities

• Develop content for all touchpoints of the digital and social shopper journey, including but not limited to
• Owned stores and accounts(Lazada / Shopee / Tiktok Shop)
• Product PDPs - Image and Copy optimization
• Wireframes and content covering BAU, launch plans, and mega seasons, finding approaches to balance brand guidelines with promotional messaging.
• Livestream assets that deliver ERR and CR
• Lead the content planning process and workflow for ongoing TikTok Short Video programming
• Agile ideation, in line with overall campaign and commerce strategy
• Briefing and day-to-day management of content resources (in-house, external)
• Intelligent optimization from active monitoring of internal metrics and external trend opportunities
• Develop and deliver affiliate briefing and content programs
• Own the Digital Asset Management (DAM) tool and manage product information
• Monitor and measure performance of digital assets (quantity, quality delivery)
• Evolve understanding of shopper behavior on commerce platforms to design T&L programs to influence superior results across the digital shopper journey

Required Qualification

• Bachelor’s Degree in ay Business Courses or related courses
• Minimum 5 years of work experience in relevant field
• Content production: In-depth experience with content production at scale with performance objectives (e.g. GMV or sales delivery)
• eCommerce experience: Should be familiar with commerce business cadence (e.g. BAU vs Mega periods), platform JBPs, agency ecosystem, etc. Strong understanding of Lazada, Shopee, Tiktok Shops - platform dynamics that drive commercial success, paid advertising products, role of affiliates and KOLs, etc.
• Experience in managing content delivery for high-conversion social commerce channels - livestreams and affiliates
• Existing exposure to brand marketing: Does not have to be based in brand but needs to understand how to creatively apply brand guidelines
• Exposure to brand marketing through affiliates, KOLs and creators

Preferred Qualifications

• Good understanding of how to reflect and track content analytics using spreadsheets.
• Ability to learn new tools and software, e.g. TikTok Marketscope if not yet exposed
• Ability to navigate seller center, ads dashboards, etc.
• Experience with digital shelf tracking and assessment tools, e.g. EDGE, Flywheel
• Hands-on experience in content creation

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Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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