Commerce Content Manager (176494)

Colgate Palmolive; Taguig; On-site; PHP 600,000 - 900,000; Full time

Job summary

Colgate-Palmolive Company is seeking a seasoned content strategist to deploy the content engine across social and pureplay commerce channels in Taguig, Philippines. You will own end-to-end content planning, execution, distribution, and optimization to drive engagement and GMV.

The role requires deep knowledge of consumer shopper behavior on social platforms, plus experience in livestreams, affiliates, and brand-aligned storytelling. Hybrid work and cross-functional collaboration are expected.

Qualifications

• Bachelor’s degree in business or related fields.
• Minimum 5 years of work experience in relevant field.
• Content production at scale with performance objectives (GMV/sales).
• Familiarity with commerce cadence, platforms (Lazada, Shopee, TikTok Shop) and affiliate ecosystems.
• Experience delivering content for high-conversion social commerce channels (livestreams, affiliates).
• Exposure to brand marketing and applying brand guidelines.

Responsibilities

• Develop content for all touchpoints of the digital and social shopper journey.
• Manage Owned stores and accounts (Lazada, Shopee, TikTok Shop).
• Optimize product PDPs—images and copy.
• Create wireframes and content for BAU, launches, mega seasons.
• Produce livestream assets to improve ERR and CR.
• Lead content planning for TikTok Short Video programming.
• Coordinate agile ideation with campaign strategy.
• Brief and manage content resources (in-house, external).
• Monitor internal metrics and trends to optimize content.
• Develop affiliate briefing and content programs.
• Own the Digital Asset Management (DAM) tool and product data.
• Measure performance of digital assets and content quality.
• Understand shopper behavior to influence digital journey.

Skills

Content production at scale

E-commerce content

Livestreams & affiliates

Brand marketing exposure

Content analytics

Tool adoption

Education

Bachelor’s Degree in Business or related courses

Tools

TikTok Marketscope

Seller Center

Ads dashboards

EDGE

Flywheel

Job description

No Relocation Assistance Offered

Job Number#176494 - Taguig, National Capital Region (NCR), Philippines

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let\'s build a brighter, healthier future for all.

Role Summary

Deploy the content engine across social and pureplay commerce channels to deliver engagement, consideration and GMV. Own the complete cycle of content planning, execution, distribution and optimization. Be the pioneer in developing content opportunities that shortcut the marketing funnel, based on a strong understanding of consumer shopper behavior across social and commerce channels.

Responsibilities

• Develop content for all touchpoints of the digital and social shopper journey, including but not limited to


• Owned stores and accounts(Lazada / Shopee / Tiktok Shop)


• Product PDPs - Image and Copy optimization


• Wireframes and content covering BAU, launch plans, and mega seasons, finding approaches to balance brand guidelines with promotional messaging.


• Livestream assets that deliver ERR and CR


• Lead the content planning process and workflow for ongoing TikTok Short Video programming


• Agile ideation, in line with overall campaign and commerce strategy


• Briefing and day-to-day management of content resources (in-house, external)


• Intelligent optimization from active monitoring of internal metrics and external trend opportunities


• Develop and deliver affiliate briefing and content programs


• Own the Digital Asset Management (DAM) tool and manage product information


• Monitor and measure performance of digital assets (quantity, quality delivery)


• Evolve understanding of shopper behavior on commerce platforms to design T&L programs to influence superior results across the digital shopper journey

Required Qualification

• Bachelor\’s Degree in ay Business Courses or related courses


• Minimum 5 years of work experience in relevant field


• Content production: In-depth experience with content production at scale with performance objectives (e.g. GMV or sales delivery)


• eCommerce experience: Should be familiar with commerce business cadence (e.g. BAU vs Mega periods), platform JBPs, agency ecosystem, etc. Strong understanding of Lazada, Shopee, Tiktok Shops - platform dynamics that drive commercial success, paid advertising products, role of affiliates and KOLs, etc.


• Experience in managing content delivery for high-conversion social commerce channels - livestreams and affiliates


• Existing exposure to brand marketing: Does not have to be based in brand but needs to understand how to creatively apply brand guidelines


• Exposure to brand marketing through affiliates, KOLs and creators

Preferred Qualifications

• Good understanding of how to reflect and track content analytics using spreadsheets.


• Ability to learn new tools and software, e.g. TikTok Marketscope if not yet exposed


• Ability to navigate seller center, ads dashboards, etc.


• Experience with digital shelf tracking and assessment tools, e.g. EDGE, Flywheel


• Hands-on experience in content creation

#LI-HR1

#LI-Hybrid

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.