Social Media Specialist | Onsite | BGC, Taguig

789 Creative; Taguig; Hybrid; PHP 360,000 - 600,000; Full time

Job summary

789 Creative in Taguig is seeking a creative Social Media Specialist to manage brand social channels, craft compelling content, and grow online audiences.

You will plan campaigns, produce short-form video content like Reels and TikTok clips, and collaborate with designers to deliver on-brand visuals. Experience with AI tools is a plus. Candidates should be proactive and able to handle multiple accounts.

Qualifications

• Experience in social media management, digital marketing, or content creation.
• Familiarity with major platforms: Facebook, Instagram, TikTok, LinkedIn.
• Strong writing skills for engaging content across audiences.
• Proficiency in Photoshop, Illustrator, Canva or similar tools.
• Knowledge of AI tools for content creation and marketing is an advantage.
• Experience creating short-form video content (Reels, TikTok) is preferred.

Responsibilities

• Plan and execute social media campaigns across Facebook, Instagram, TikTok, LinkedIn and more.
• Develop content calendars aligned with client objectives and launches.
• Monitor performance and optimize real time; manage cross-channel campaigns.
• Create captions and ad copy tailored to each platform and audience.
• Design and edit social assets; produce short-form video content.
• Set up, manage and optimize campaigns via Meta Ads Manager and Google Ads.
• Prepare weekly and monthly reports with insights and recommendations.
• Handle day-to-day posting, scheduling, and community engagement.
• Identify opportunities to grow online communities and engagement.
• Collaborate with Senior Multimedia Artists for high-quality visuals.

Skills

Social media management

Content creation

Campaign management

Short-form video editing

Copywriting

Analytics

Project management

Tools

Adobe Photoshop

Adobe Illustrator

Canva

Meta Ads Manager

Google Ads

Job description

About the Role

We are looking for creative and highly engaged Social Media Specialists who understand online communities, social media platforms, and digital trends. The ideal candidates have experience in content creation, social media management, and growing online audiences across multiple platforms.

You will be responsible for building brand awareness, increasing audience engagement, supporting product launches, and maintaining an active online presence for our brands and communities.

Knowledge of AI tools for content creation and social media marketing, as well as experience creating and editing short-form video content such as Instagram Reels, Facebook Reels, and TikTok videos, will be an advantage.

Key Responsibilities

1. Campaign Management

• Plan and execute social media campaigns across platforms such as Facebook, Instagram, TikTok, LinkedIn, and others.
• Develop content calendars aligned with client objectives, product launches, and key milestones.
• Monitor campaign performance and optimize campaigns in real time to improve results.
• Manage cross-channel campaigns from briefing through reporting.

2. Content Creation & Visual Production

• Write engaging captions and ad copy tailored to each platform and target audience.
• Design and edit social media assets using Adobe Photoshop, Illustrator, and Canva.
• Create and edit short-form video content, including Reels and TikTok videos, to increase audience engagement.
• Explore and utilize AI tools to support content ideation, creation, editing, and workflow efficiency.
• Assist in coordinating photoshoots, from concept development to shot lists and execution.
• Work with Senior Multimedia Artists to ensure high-quality visual output.

3. Paid Advertising

• Set up, manage, and optimize campaigns using Meta Ads Manager (Facebook and Instagram) and Google Ads.
• Monitor advertising budgets and campaign performance, optimizing for reach, engagement, or conversions.
• Conduct A/B testing on creatives and copy to improve campaign effectiveness.
• Deliver clear and concise performance reports for clients.

4. Social Media Management

• Handle day-to-day posting, scheduling, and community engagement for client accounts.
• Monitor and respond to comments, messages, and mentions as needed.
• Maintain a consistent brand presence and alignment across all platforms.
• Stay updated on platform trends, features, and emerging content formats, especially short-form video.
• Identify opportunities to grow online communities and strengthen audience engagement.

5. Reporting & Strategy

• Prepare weekly and monthly reports covering reach, engagement, conversions, and advertising performance.
• Translate data into actionable insights and strategic recommendations for clients.
• Proactively identify issues and propose solutions.
• Recommend improvements to content strategies and campaign execution based on performance data.

6. Other Responsibilities

• Perform other tasks and responsibilities as may be assigned by Management and the Department Head.

Preferred Skills & Qualifications

• Experience in social media management, digital marketing, or content creation.
• Familiarity with major social media platforms, including Facebook, Instagram, TikTok, and LinkedIn.
• Strong writing skills and the ability to create engaging content for different audiences.
• Proficiency in Adobe Photoshop, Illustrator, Canva, or similar creative tools.
• Knowledge of AI tools for content creation, design, and social media marketing is an advantage.
• Experience creating and editing Instagram Reels, Facebook Reels, TikTok videos, and other short-form video content is preferred.
• Familiarity with Meta Ads Manager and Google Ads is an advantage.
• Strong communication, organizational, analytical, and creative skills.
• Ability to manage multiple projects, meet deadlines, and work collaboratively with a team.
• Adaptability and willingness to learn new tools, platforms, and digital marketing trends.

We welcome applicants from diverse backgrounds who are creative, proactive, and eager to contribute to the growth of our digital communities.