Social Media Specialist

Payreto; Makati; On-site; PHP 420,000 - 640,000; Full time

Job summary

Payreto in Manila seeks a Social Media Specialist to drive brand presence and organic engagement. You will bridge short-form video storytelling with localized SEO content, targeting Filipino readers with debt consolidation and personal finance topics.

The role demands a narrative mindset, video editing ability (CapCut), disciplined content calendars, and strong English communication for global stakeholders.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 1–2 years in social media management, SEO content or digital marketing.
• Proven track record across multi-channel social platforms.
• On-camera experience or video production direction preferred.
• Fluent in written and spoken English for global stakeholder communication.

Responsibilities

• Publish and manage daily short-form and long-form assets across major platforms.
• Create trend-based, story-driven content with basic video transitions and optimization.
• Maintain content calendars with a 95% publishing consistency rate monthly.
• Engage daily with the community, aiming for 90% response within 24 hours.
• Research, draft SEO-optimized articles and FAQs focused on debt and personal finance for Filipino readers.
• Conduct keyword research and map keywords to search intent across topic clusters.
• Apply on-page SEO best practices including titles, meta descriptions, and internal links.
• Refresh existing content to maintain rank and domain authority.
• Deliver empathetic, solution-oriented communication to build audience trust.
• Monitor analytics and provide trend-based recommendations to improve performance.
• Collaborate with product and growth teams to align front-end narratives with capabilities.

Skills

Viral Short-Form Content Production

Localized SEO Writing & Keyword Map

Social Media Funnel Discipline

Empathetic Brand Communication

Data-Aware Trend Optimization

Education

Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Journalism, or related field

Tools

CapCut

Job description

Position Overview

The Social Media Specialist is a high-velocity, trend-aware creative executor responsible for building brand presence, driving organic audience engagement, and executing search-engine-optimized content frameworks. Operating at an individual contributor execution level, this role bridges short-form video storytelling with localized SEO article writing to guide financially distressed consumer segments toward credit wellness. The ideal candidate possesses a strong narrative mindset, video editing capabilities, high execution discipline, and a deep understanding of Southeast Asian digital culture

1. WHAT WILL YOU DO?

• Manage and publish daily short-form and long-form assets across TikTok, Instagram, Threads, Facebook, and Reddit.
• Produce trend-based, story-driven, and educational content, using video and motion graphic tools to execute basic video transitions, visual optimization, and audio synchronization.
• Maintain disciplined content calendars, ensuring a 95% publishing consistency rate on schedule each month.
• Handle daily community interactions with empathy and creative de-escalation, maintaining a 90% response rate within 24 hours to drive a 10-15% month-over-month engagement growth.

1. Localized SEO Content Writing & Topical Authority

• Research and author SEO-optimized articles, pillar pages, landing pages, and FAQs focusing on debt consolidation and personal finance topics tailored for Filipino readers.
• Conduct keyword research (primary, secondary, long-tail) and map keywords to search intent across topic clusters.
• Craft localized, jargon-free copy integrating local terminology (e.g., utang, sweldo, online lending apps) and peso figures to strip away subprime debt stigma.
• Implement on-page SEO best practices - optimizing title tags, meta descriptions, heading structures (H1-H3), URL slugs, image alt text, and internal links.
• Conduct content refreshes to update existing articles, maintain rank positioning, and protect domain authority.

1. Audience Engagement & Brand Perception

• Deliver solution-oriented, empathetic communication across comment sections and direct messages to convert audience trust into user acquisition.
• Generate active community interaction initiatives and gather audience-driven insights to refine front-end messaging hooks.

1. Performance Diagnostics & Trend Analysis

• Monitor channel analytics to continuously evaluate engagement rates, video completion loops, click-throughs, and SEO traffic outcomes.
• Submit active trend and content opportunity recommendations to course-correct underperforming social and editorial assets.

1. Cross-Functional Alignment & Growth Scaling

• Collaborate cross-functionally with product and growth marketing teams to ensure front-end creative narratives match current product capabilities.
• Support marketing experimentation pilots, iterating creative assets rapidly to optimize organic acquisition channels.

CORE COMPETENCIES

• Viral Short-Form Content Production: Hands-on mastery of scriptwriting, trend adaptation, and CapCut video editing tailored for Southeast Asian social platforms.
• Localized SEO Writing & Keyword Mapping: Capability to map search intent, build topic clusters, and draft empathetic, localized financial copy.
• Social Media Funnel Discipline: Commitment to publishing consistency, strict SLA management, and audience engagement metrics.
• Empathetic Brand Communication: Skill in de-escalating customer inquiries and addressing financial debt topics with clarity and empathy.
• Data-Aware Trend Optimization: Ability to interpret engagement and search metrics to refine creative structures and distribution hooks.

WHAT SHOULD YOU HAVE?

• Bachelor’s degree from a reputable university in Marketing, Communications, Public Relations, Digital Media, Journalism, or a related commercial discipline.
• Minimum 1-2 years of hands-on experience in social media management, SEO content writing, or digital marketing in fast-paced startup or B2C environments.
• Verified track record of managing multi-channel social media platforms and producing short-form video content.
• Preferred experience appearing on-camera or directing video production.
• Full professional fluency in both written and spoken English to draft structured operational documentation and communicate effectively with global stakeholders.