Content and Product Marketing Specialist

HE Comply; Philippines; On-site; PHP 300,000 - 500,000; Full time

Job summary

HE Comply, a software startup in international education, seeks a digitally native marketer. You’ll be the first dedicated marketing hire, reporting to the CEO and Co-founder, handling LinkedIn content, user-facing articles, prospect emails, and engaging videos.

You'll work closely with leadership, applying AI tools for visuals and animation to explain complex SaaS contracts. This role requires reliability, speed, and a startup mindset as the company scales.

Qualifications

• 3+ years of B2B marketing experience, including at least 2 years with Australian, UK, or US companies.
• Experience in education or complex SaaS is a bonus.
• Excellent written and spoken English.

Responsibilities

• Create LinkedIn posts and assets for our company page.
• Write and maintain support articles that help users.
• Write emails for users and prospects.
• Present short videos to camera and edit them for use.
• Create product videos and animations in the style of our site.
• Turn each product release into clear, user-facing content.
• Contact users who have gone quiet and re-engage them.
• Support onboarding and activation of new agency users.
• Create email campaigns for prospect and lead cohorts.

Skills

B2B marketing

Video editing

AI tools for visuals

LinkedIn marketing

HubSpot

English communication

Startup mindset

Reliability and speed

Tools

LinkedIn

HubSpot

Canva

Figma

CapCut

Premiere

DaVinci Resolve

Midjourney

Runway

Job description

**DO NOT apply via LinkedIn - we will only considers applicants who use the Typeform link below.**

We're HE Comply, a software startup in international education. Universities and the agencies that recruit their students operate on contracts worth billions of dollars a year in commission, yet most still manage them using email and spreadsheets. Our platform reads those contracts, tracks every expiry, and lets both sides renew and sign in one place. Agencies in dozens of countries already use it.

We need a digitally native marketer to tell that story to a high standard. You'll be our first dedicated marketing hire, working closely with and reporting to the CEO and Co-founder. It's demanding work, and we'll back you with regular face time, clear direction, and real responsibility as the company grows.

What you'll be doing

These are examples only, and they will change. We'll double down on what works and stop what doesn't.

• Create LinkedIn posts and assets for our company page.
• Write and maintain support articles that help users get the most from HE Comply.
• Write emails for users and prospects.
• Present short videos to camera, and edit and package them ready for use.
• Make product videos and animations in the style of those on hecomply.com.
• Turn each new product release into clear, user-facing content as soon as it ships.
• Contact users who have gone quiet, help them get started again, and find new contacts in their organisations.
• Support the onboarding and activation of new agency users.
• Create email campaigns for prospect and lead cohorts.

How we work

You’ll plan the work both strategically and tactically. You'll ship it, and tell us what happened. We won't approve every post or hold your hand through each task. We judge results, not activity.

We'll measure your success by:

• lapsed users brought back, and new agency users fully activated;
• growth in our LinkedIn following, and in clicks through to sign-up; and
• posts, videos and support articles shipped on time, every week.

What you’ll need

• Excellent written and spoken English.
• Confidence on camera, and strong video editing skills.
• Exceptional skills with AI tools for visuals and animation. You have to be better than we are. You use AI to work faster, never to write for you.
• 3+ years of B2B marketing experience, including at least 2 years working with Australian, UK, or US companies. Experience in education or complex SaaS is a bonus.
• Hands-on experience with LinkedIn and HubSpot.
• Reliability and speed.
• The mindset of a startup employee: results matter.
• Reliable internet, a good computer, and a backup plan if your power or internet fails.
• Desirable: product marketing experience you can show us, such as published product videos and assets you made yourself.
• Desirable: HTML and CSS skills, so you can help manage our website.

We care about the quality of your work, not which tools you use. In your application, tell us which tools you use for design, video, and AI (for example Canva, Figma, CapCut, Premiere, DaVinci Resolve, Midjourney, or Runway).