Chief Commercial Officer

Data Analytics Ventures, Inc.; Metro Manila; On-site; PHP 3,000,000 - 7,000,000; Full time

Job summary

Data Analytics Ventures, Inc. (DAVI) leads Go Rewards, a loyalty program with a strong retail and travel footprint in the Philippines. The role combines marketing leadership, partnerships, strategy, and program operations to drive growth and revenue across the partner network.

You will build and unify a large cross-functional team, set strategic direction, and ensure high-quality member experiences while collaborating with CTO and PMO leadership.

Qualifications

• 12+ years of senior leadership experience in marketing, commercial strategy, or partnerships.
• Demonstrated experience leading multi-disciplinary teams under one unified structure.
• Strong partner relationship management with multi-stakeholder organizations.
• Experience with loyalty program economics and member engagement models.
• Experience operating in a matrixed corporate structure is a plus.

Responsibilities

• Own the Go Rewards end-to-end member experience with value proposition, rules, earn/burn, rewards and benefits.
• Deliver measurable member engagement, retention, and growth in active members and partners.
• Collaborate with Product and Technology to deliver world-class products across channels.
• Own brand strategy and market positioning, with brand principles and visual guidelines.
• Ensure campaigns and lifecycle engagements drive positive outcomes for members and partners.
• Set and track targets for Marketing, Partnerships and Business Development; drive revenue.
• Own partner performance reporting with BI in coordination with analytics.
• Drive points conversion, redemption, and participation across the partner network.
• Lead partner ecosystem growth and new revenue opportunities; manage key accounts.
• Lead new business development, negotiations, and business case development.

Skills

Senior leadership

Marketing leadership

Commercial strategy

Partnerships

Loyalty program experience

Job description

What can you tell your friends when they ask what you do?

I lead the commercial engine behind Go Rewards. I bring marketing, partnerships, and program operations together under one roof so every campaign, partner relationship, and member interaction works toward the same goal: making Go Rewards the most rewarding loyalty program in the Philippines. I own the brand, the partner ecosystem, and the member experience, and make sure they all move in the same direction.

Responsibilities - How will you do this?

Program Strategy and Value Proposition

• Own the Go Rewards end-to-end member experience, delivering a clearly defined value proposition and supporting set of program rules, earn and burn mechanics, rewards, and benefits.

• Deliver measurable member engagement, participation, and retention outcomes, growing the active program member base, partner penetration, member value to program partners, points earn rates, earn-to-burn ratios, and member satisfaction.

• Work closely with the Product and Technology teams and program partners to deliver world-class products and user experiences across all physical and digital channels.

Brand and Marketing

• Own the Go Rewards brand strategy and market positioning, delivering a brand playbook that translates the positioning into clear, practical brand principles identity, tone of voice and visual application and usage guidelines.

• Ensure brand marketing, program communications, campaigns, and member lifecycle engagement deliver positive member, partner, and commercial outcomes.

Commercial Performance

• Set and track commercial targets across Marketing, Partnerships, and Business Development, delivering revenue and margin outcomes for DAVI from Go Rewards program activity.

• Own commercial and partner performance reporting in coordination with the Business Intelligence function.

• Drive points conversion, redemption, and program participation performance across the partner network.

Partner Ecosystem & Growth

• Drive the partner and ecosystem expansion strategy, identifying opportunities to expand DAVI's partner ecosystem with new partners and into new categories to drive greater value for Go Rewards members and commercial outcomes for DAVI.

• Own partner account management, relationship health and commercial outcomes across existing partners.

• Lead new business development, identifying opportunities for tactical deals and new revenue streams, owning negotiations and commercial agreements, business case development and execution.

Program Operations

• Own Member Care, Loyalty Program Operations, and Fraud and Risk functions.

• Ensure program rules, configuration, and service delivery meet quality, compliance, and member experience standards.

Team & Organizational Leadership

• Build and lead a unified team across Marketing, Partnerships, Business Development, and Program Operations, functions previously led separately.

• Establish clear, non-overlapping accountabilities across the newly consolidated structure.

• Coordinate closely with the Head of PMO on program strategy and cross-functional prioritization, and with the CTO on platform capabilities supporting commercial delivery.

To be successful, you’ll need

• 12+ years of senior leadership experience in marketing, commercial strategy, or partnerships, ideally within loyalty, retail, financial services, or coalition program environments.

• Demonstrated experience leading multi-disciplinary commercial teams, marketing, partnerships, and business development, under one unified structure.

• Strong partner relationship management experience, particularly with multi-stakeholder, matrixed partner organizations.

• Experience with loyalty program economics: points-based value propositions, partner-funded campaigns, and member engagement models.

• A track record of building or scaling a commercial function through organizational transformation.

• Experience operating in a matrixed, Group-affiliated corporate structure is a plus.

• Familiarity with the Philippine retail, banking, or airline loyalty landscape is a plus.

• Live Our Core Values

• Entrepreneurial Mindset - You strive for growth with a resilient, passionate, and agile mindset, focused on living out our purpose to provide our customers with better choices.

• Stewardship - You are fully responsible for the resources entrusted to you, be they financial, environmental, or people. You make sure they are managed well and cared for, with sustainability at the forefront.

Integrity - You act with honor in all your undertakings and with all stakeholders, upholding the principle of always doing the right thing because it is the right thing to do, even when no one else is watching.

About Data Analytics Ventures Inc. (DAVI)

Data Analytics Ventures, Inc. (DAVI) is the Gokongwei Group's loyalty and data analytics company. In addition to managing Go Rewards, the Gokongwei Group's loyalty program, which includes Cebu Pacific and Robinsons Retail Holdings, DAVI also plays a pivotal role in driving consumer insights through data science. This combination enables DAVI to create a loyalty program that delivers rewarding experiences and harnesses data to fuel business growth.

DAVI advocates a culture of excellence and teamwork. Everyone is expected to be the very best at what they do and serve as mentors to their colleagues. We believe in building a trusted environment that encourages open dialogue and constructive conflict, where individuals are humble and hungry to learn from each other. We expect excellence of ourselves and others, and together, we make excellence contagious.

DAVI offers its employees the chance to be part of the wave of the future as the data industry continues to evolve rapidly. They are empowered to chart their career trajectory and access programs that help them continuously upskill. As such, the company seeks people who are passionate about uncovering the value and opportunities behind data.