Channel Strategy Lead — Trade Marketing

Universal Robina Corporation; Quezon City; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Universal Robina Corporation is seeking a Trade Marketing Lead (Channel Strategy and Development) to craft and drive channel-specific strategies that boost sales performance and brand visibility. The role involves identifying market trends, consumer insights, and competitor activities to develop actionable plans.

This position requires a Bachelor's degree in Business Management, Marketing or Engineering, preferably with a Trade Marketing background, and a strong presentation skill set.

Qualifications

• Bachelor's/College Degree in Business Management, Marketing or Engineering is required.
• Trade Marketing background is preferred.
• Excellent presentation skills are essential.
• Willing to work onsite.

Responsibilities

• Serve as the primary knowledge center of the channel within the team.
• Engage in research to improve shopper understanding within the channel.
• Review performance by channel and area using data and recommend interventions.
• Drive channel sales metrics by maintaining a cohesive view of categories and initiatives.

Skills

Presentation skills

Trade Marketing

Education

Bachelor's degree in Business Management, Marketing or Engineering

Job description

Universal Robina Corporation is seeking a Trade Marketing Lead (Channel Strategy and Development) to craft and drive channel-specific strategies that boost sales performance and brand visibility. The role involves identifying market trends, consumer insights, and competitor activities to develop actionable plans.

This position requires a Bachelor's degree in Business Management, Marketing or Engineering, preferably with a Trade Marketing background, and a strong presentation skill set.