Channel Strategy Development Lead

Universal Robina Corporation; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Universal Robina Corporation is seeking a Trade Marketing Lead (Channel Strategy and Development) to craft channel-specific strategies and drive sales performance across assigned channels. You will own channel plans, work with field teams, and ensure alignment with brand priorities.

Based onsite in the Philippines, you will analyze market trends, shopper insights, and competitor activities to develop actionable plans that boost channel performance and visibility.

Qualifications

• Bachelor's/College degree in business, marketing or engineering.
• Preferably with trade marketing background.
• Excellent presentation skills.
• Willing to work onsite.

Responsibilities

• Channel Champion and knowledge center of the channel within the team.
• Engages in research and studies to improve shopper understanding in the channel.
• Reviews channel performance using data and recommends interventions.
• Maintains the category view within the channel to drive sales metrics.
• Strategy and program creation; gates channel activities with field sales.
• Leads consolidation of all category initiatives and cascades monthly/quarterly plans.
• Owns channel SMAC development and cascades plan to Channel Execution Team.
• Develops and cascades Perfect Store Standards for the Channel.
• Performs cost analysis and manages budgets for programs.

Skills

Trade marketing

Channel strategy

Presentation skills

Willing to work onsite

Education

Bachelor's/College Degree in Business Management, Marketing or Engineering

Job description

Department

Grocery, Minimart & Proximity

Employee Type

Probationary

Grow Beyond UR Job with URC!

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Universal Robina Corporation is looking for a Trade Marketing Lead (Channel Strategy and Development)!

The Trade Marketing Manager (Channel Strategy and Development) is responsible for crafting and driving channel-specific strategies to optimize sales performance and enhance brand visibility across the channel/s. The Channel Strategy Development Lead is also tasked with identifying market trends, consumer insights, and competitor activities to develop actionable plans that improve channel performance.

What are the Job Responsibilities?

• Channel Champion
• Primary knowledge center of the channel within the team.
• Engages in research, studies to constantly improve shopper understanding within the channel.
• Regularly reviews the company performance by channel, by area, through internal, external data and recommends appropriate intervention to address opportunities identified.
• Maintains the collective view of the categories within the channel to drive the achievement of company channel sales metrics.
• Strategy and Program Creation
• Gatekeeps category activities within the channel by working with category strategy and field sales.
• Approves programs initiated by field sales to ensure alignment to company priorities
• Leads the team in consolidating all category initiatives (both HO and field), looking at synergies and develops the execution plan by month and by quarter.
• Owns company channel SMAC development and leads in cascading plan to the Channel Execution Team.
• Develops and cascades Perfect Store Standards for the Channel
• Financial Management
• Performs cost analysis for channel programs and initiatives.
• Manages/approves budgets for business development / revenue generating programs.

What are the Qualifications?

• Candidate must possess at least a Bachelor's/College Degree on Business Management, Marketing or Engineering
• Preferably with Trade Marketing background
• Excellent presentation skills
• Willing to work onsite

Important Note: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes take place in our respective offices or plants and are conducted solely by our Talent Acquisition teams using official corporate email addresses.

Experience Range

2 - 4 years

Job posted on

2025-10-30