Senior Assistant, Brand

Universal Robina Corporation; Philippines; On-site; PHP 300,000 - 420,000; Full time

Job summary

Universal Robina Corporation is seeking a Senior Brand Assistant as part of ExtPel & Granny Goose under a probationary employee type. The role focuses on consumer insights, brand positioning, and marketing execution within an FMCG environment.

The candidate should have a Bachelor's degree in business/marketing and 2–3 years of brand marketing experience, with exposure to promotions, P&L analysis, and market insights. URC notes recruitment processes are conducted by official channels.

Qualifications

• Bachelor's/College degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.
• 2–3 years of experience in brand marketing, preferably in an FMCG setup.
• Exposure to different areas of marketing, especially promotions, brand building, P&L analysis, and insights.

Responsibilities

• Draw insights from market data and consumer observations to guide marketing strategies.
• Develop brand/product positioning within a segment or category.
• Lead innovation by developing new products or processes from consumer insights.
• Plan and execute brand communications and promotions across media.
• Understand sales and distribution to drive category growth.

Skills

Market insights

Brand positioning

Innovation

Advertising & promotions

Sales & distribution

Education

Bachelor’s degree in business/marketing

Job description

Grow Beyong UR Job with URC!

Universal Robina Corporation is looking for a

• Department ExtPel & Granny Goose
• Employee Type Probationary

Universal Robina Corporation is looking for a Senior Brand Assistant!

What are the Roles and Responsibilities?

• Ability to draw insights from market data as well as from a developed skill in keen observation of the consumer's shopping purchase and consumption usage habits; gathering and analyzing market data and consumer observations for the purpose of recommending appropriate marketing strategies and action plans.
• Brand/Product Positioning: Ability to evaluate concepts, processes and market segments; as well as spot/assess gaps and identify opportunities in order to develop, rationalize and recommend positioning strategies for the assigned brand within a segment or category.
• Innovation: Ability to think "outside the box" using insights derived from consumer shopper and usage habits and from a thorough understanding of the product's manufacturing process, composition, specifications; as well as to manage the product development/improvement process for the purpose of developing new products or new way of doing things.
• Advertising and Promotions: Ability to formulate objectives and strategies and execute brand communications for the assigned brand and its architecture thru various communications media and implement a promotions program against the end-consumer and the trade consistent with the brand's communication strategy.
• Sales and Distribution: Ability to understand the flow of goods from the manufacturing plant to the end-consumer and assess brand potential against the trade in order to identify gaps and opportunities where programs may be implemented for category volume growth.

What are the Qualifications?

• Candidate must possess at least a Bachelor's/College Degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.
• At least 2-3 years of working experience in brand marketing preferably in an FMCG set-up
• Exposure to different areas of marketing especially in promotions, brand building, P&L Analysis, insights.

NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.

Experience Range Range (Years)

2 - 4 years

Job posted on

2025-01-16