CHANNEL OFFICER

Bank of the Philippine Islands (BPI); Manila; On-site; PHP 350,000 - 520,000; Full time

Job summary

Bank of the Philippine Islands (BPI) seeks a channel-focused Retail Loan Sales & Partnerships role to drive growth through strategic sales management, partner development, and performance reviews. You will coordinate training, incentives, and communications to expand market reach and achieve financial targets.

The role involves leading channel operations, reviewing performance, and building strong relationships with internal and external partners to optimize Retail Loans booking and portfolio

Qualifications

• Bachelor's degree in Banking and Finance or Advertising
• 2–3 years of experience in Sales and/or Marketing, preferably in banking
• Strong business and creative writing skills

Responsibilities

• Prepare and present channel performance reports; identify gaps and actions.
• Plan and coordinate training programs to boost partners’ knowledge of Retail Loan products and selling points.
• Lead channel sales activities to drive Retail Loan bookings and portfolio growth.
• Develop channel communications, incentives, and engagement programs.
• Coordinate administration and operations for channel initiatives and events.

Skills

Sales

Marketing

Business writing

Creative writing

Education

Banking & Finance degree

Advertising degree

Job description

Job Description:

This role is responsible for driving the growth and performance of Retail Loan channels through strategic sales management, partner capability development, business reviews, and channel engagement programs. It oversees channel operations, communications, incentives, and business initiatives while collaborating with internal and external partners to enhance productivity, expand market reach, and achieve business and financial objectives.

Responsibilities

• Leads the preparation and delivery of Business Reviews and Performance Management Reports by analyzing channel performance, identifying gaps and opportunities, and recommending actions to improve productivity and support achievement of business targets.
• Plans and coordinates training programs, learning sessions, and product briefings to strengthen channel partners’ knowledge of Retail Loan products, programs, processes, and selling propositions.
• Leads and manages channel sales activities and business-building initiatives to drive Auto, Housing, Motorcycle, and other Retail Loan turn-ins, bookings, and portfolio growth in support of financial targets.
• Implements and monitors channel incentive and recognition programs to improve partner engagement, activation, productivity, and overall contribution to business objectives.
• Develops, reviews, and cascades channel communication materials to ensure timely, accurate, and consistent communication of product updates, campaigns, promotions, policies, and channel initiatives.
• Coordinates and manages channel-related administrative and operational requirements, including eProcurement, EAS/CAMS filing, documentation, expense processing, and other transactions necessary for the effective execution of channel programs.
• Oversees the administrative and logistical requirements of channel activities and events, ensuring proper coordination with internal stakeholders, sales teams, and external partners.
• Monitors channel performance and execution of key initiatives, proactively identifying operational issues, business opportunities, and areas requiring intervention, and coordinating appropriate action with relevant stakeholders.
• Builds and maintains relationships with internal and external channel partners to strengthen collaboration, address business requirements, and identify opportunities for expansion and incremental Retail Loans business.
• Supports the development and execution of channel strategies and programs, translating business objectives into actionable initiatives that improve channel reach, engagement, productivity, and profitability.

Qualifications

• Bachelor's degree in Banking and Finance or Advertising
• At least 2 to 3 years of experience in Sales and/or Marketing preferably in the banking industry
• Skills in business and creative writing