Channel Development Lead – Trade Marketing

MEGA PRIME FOODS INCORPORATED; Quezon City; On-site; PHP 670,000 - 1,339,000; Full time

Job summary

Mega Prime Foods Incorporated is seeking a Channel Development Lead to oversee channel development initiatives and drive flawless in-store execution across trade channels. You will collaborate with Sales, Marketing, Supply Chain, and external partners to improve commercial programs and deployment standards.

The role focuses on planning, implementation, and continuous improvement of POSM deployments, with a strong emphasis on data-driven decisions and nationwide execution.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Management, Communications, or a related field.
• Strong project management, analytical, communication, and stakeholder management skills.
• Advanced proficiency in Microsoft Excel and PowerPoint; experience with sales reporting and analytics is an advantage.
• Proven ability to lead cross-functional initiatives and influence stakeholders without direct authority.

Responsibilities

• Own the planning and execution of channel development initiatives that support commercial priorities and sales objectives.
• Lead the end-to-end management of POSM, including forecasting, production, inventory monitoring, deployment, and post-activity evaluation.
• Drive execution excellence by developing deployment standards, implementation guidelines, and best practices for field sales teams.
• Partner with Sales, Marketing, and Trade Marketing to ensure timely execution of product launches, promotional campaigns, and customer activation programs.
• Collaborate with Procurement, Logistics, and Supply Chain to ensure efficient production and nationwide deployment of POSM and marketing assets.
• Monitor field execution and analyze deployment effectiveness, providing insights and recommendations to improve commercial execution.
• Evaluate channel activation programs by measuring execution quality, compliance, and business impact.
• Identify opportunities to simplify processes, optimize resources, and improve operational efficiency across channel development activities.
• Coordinate with cross-functional stakeholders to ensure commercial initiatives are delivered on schedule and aligned with business objectives.
• Prepare business updates, execution reports, and post-implementation reviews to support data-driven decision-making.

Skills

Project management

Analytical

Communication

Stakeholder management

Cross-functional leadership

Education

Bachelor's degree in Marketing, Business Administration, Management, Communications, or related field

Tools

Microsoft Excel

PowerPoint

Job description

Mega Prime Foods Incorporated is seeking a Channel Development Lead to oversee channel development initiatives and drive flawless in-store execution across trade channels. You will collaborate with Sales, Marketing, Supply Chain, and external partners to improve commercial programs and deployment standards.

The role focuses on planning, implementation, and continuous improvement of POSM deployments, with a strong emphasis on data-driven decisions and nationwide execution.