Trade Marketing Supervisor (Channel Development)

MEGA PRIME FOODS INCORPORATED; Quezon City; On-site; PHP 670,000 - 1,339,000; Full time

Job summary

Mega Prime Foods Incorporated is seeking a Channel Development Lead to oversee channel development initiatives and drive flawless in-store execution across trade channels. You will collaborate with Sales, Marketing, Supply Chain, and external partners to improve commercial programs and deployment standards.

The role focuses on planning, implementation, and continuous improvement of POSM deployments, with a strong emphasis on data-driven decisions and nationwide execution.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Management, Communications, or a related field.
• Strong project management, analytical, communication, and stakeholder management skills.
• Advanced proficiency in Microsoft Excel and PowerPoint; experience with sales reporting and analytics is an advantage.
• Proven ability to lead cross-functional initiatives and influence stakeholders without direct authority.

Responsibilities

• Own the planning and execution of channel development initiatives that support commercial priorities and sales objectives.
• Lead the end-to-end management of POSM, including forecasting, production, inventory monitoring, deployment, and post-activity evaluation.
• Drive execution excellence by developing deployment standards, implementation guidelines, and best practices for field sales teams.
• Partner with Sales, Marketing, and Trade Marketing to ensure timely execution of product launches, promotional campaigns, and customer activation programs.
• Collaborate with Procurement, Logistics, and Supply Chain to ensure efficient production and nationwide deployment of POSM and marketing assets.
• Monitor field execution and analyze deployment effectiveness, providing insights and recommendations to improve commercial execution.
• Evaluate channel activation programs by measuring execution quality, compliance, and business impact.
• Identify opportunities to simplify processes, optimize resources, and improve operational efficiency across channel development activities.
• Coordinate with cross-functional stakeholders to ensure commercial initiatives are delivered on schedule and aligned with business objectives.
• Prepare business updates, execution reports, and post-implementation reviews to support data-driven decision-making.

Skills

Project management

Analytical

Communication

Stakeholder management

Cross-functional leadership

Education

Bachelor's degree in Marketing, Business Administration, Management, Communications, or related field

Tools

Microsoft Excel

PowerPoint

Job description

About us

Grounded on its boundless commitment to providing Filipinos only products of the highest standard, Mega Prime Foods Inc. aims to contribute to the uplifting of the lives of Filipinos through affordable, delicious nutritious food and consistent innovation. The products of Mega include Mega Sardines, the #1 sardines brand in the Philippines, Mega Tuna, Mega Prime Quality Canned Fruits and Vegetables, Jimm's Coffee Mix, Primo and more. This role combines the strategic oversight of a territory with a focus on cultivating strong, long-term partnerships with high-value clients. The ideal candidate will have a strong sales background, experience in territory management, and a proven ability to manage major accounts effectively.

Job Summary:

The Trade Marketing is a key commercial partner responsible for driving channel execution excellence through the planning, implementation, and continuous improvement of channel development initiatives. As an individual contributor, the role leads strategic projects that strengthen in-store execution, enhance shopper visibility, and improve the effectiveness of commercial programs across trade channels. Working closely with Sales, Marketing, Supply Chain, Procurement, and external partners, the Channel Development Lead ensures flawless execution of channel initiatives while identifying opportunities to improve processes, execution standards, and overall business performance.

Key Responsibilities

• Own the planning and execution of channel development initiatives that support commercial priorities and sales objectives.

• Lead the end-to-end management of Point-of-Sale Materials (POSM), including forecasting, production, inventory monitoring, deployment, and post-activity evaluation.

• Drive execution excellence by developing deployment standards, implementation guidelines, and best practices for field sales teams.

• Partner with Sales, Marketing, and Trade Marketing to ensure timely execution of product launches, promotional campaigns, and customer activation programs.

• Collaborate with Procurement, Logistics, and Supply Chain to ensure efficient production and nationwide deployment of POSM and marketing assets.

• Monitor field execution and analyze deployment effectiveness, providing insights and recommendations to improve commercial execution.

• Evaluate channel activation programs by measuring execution quality, compliance, and business impact.

• Identify opportunities to simplify processes, optimize resources, and improve operational efficiency across channel development activities.

• Coordinate with cross-functional stakeholders to ensure commercial initiatives are delivered on schedule and aligned with business objectives.

• Prepare business updates, execution reports, and post-implementation reviews to support data-driven decision-making.

Minimum Qualification

• Bachelor's degree in Marketing, Business Administration, Management, Communications, or a related field.

• At least 3–5 years of experience in Channel Development, Trade Marketing, Sales Operations, Customer Marketing, or Commercial Excellence within the FMCG, Consumer Goods, or Distribution industry.

• Proven experience managing POSM programs, retail activation, merchandising initiatives, or field execution projects.

• Strong understanding of retail execution, commercial operations, and channel development.

• Advanced proficiency in Microsoft Excel and PowerPoint; experience with sales reporting and analytics is an advantage.

• Strong project management, analytical, communication, and stakeholder management skills.

• Demonstrated ability to lead cross-functional initiatives and influence stakeholders without direct authority.