Campaign Designer

UnionBank; Pasig; On-site; PHP 391,000 - 670,000; Full time

Job summary

Union Bank of the Philippines is seeking a Campaign Designer to execute marketing operations and manage CRM platforms. The role focuses on optimizing marketing technologies, delivering data-driven campaigns, and enhancing customer engagement.

You will design and implement automation processes, monitor campaign performance, and collaborate with teams to deploy innovative customer solutions using Salesforce and related tools.

Qualifications

• Experience in marketing operations and CRM management.
• Knowledge of Salesforce and marketing tech stacks.
• Skilled in analytics, dashboards and A/B testing.
• Strong cross-functional collaboration.

Responsibilities

• Design, implement, and optimize marketing automation and CRM processes.
• Monitor and analyze campaign performance with reports and dashboards.
• Evaluate and adopt new marketing technologies to boost campaigns.
• Ensure integration and deployment of marketing tech for performance.
• Collaborate with stakeholders to deliver customer solutions.

Skills

Marketing operations

CRM management

Campaign analytics

Project management

Stakeholder collaboration

Tools

Salesforce

Job description

Job Description:

Company: Union Bank of the Philippines

Position: Campaign Designer

Office Location: UB Plaza - 14F Pasig (Headquarters)

Employment Type: Probationary

About The Role

The Campaign Designer is responsible for executing marketing operations strategies and managing the technical aspects of marketing automation and CRM platforms. This role ensures marketing technologies are optimized, integrated, and leveraged effectively to deliver data-driven campaigns, improve customer engagement, and enhance overall marketing performance.

What You'll Do

• Design, implement, and optimize marketing automation and CRM processes to support scalable marketing operations.
• Monitor and analyze campaign performance through reporting, dashboards, A/B testing, and data tracking.
• Evaluate and implement new marketing technologies and automation solutions to improve campaign effectiveness.
• Ensure seamless integration and deployment of marketing technologies to maximize campaign performance and customer engagement.
• Collaborate with internal and external stakeholders to deliver innovative customer solutions using platforms such as Salesforce and other marketing technologies.

What We're Looking For

• Experience in marketing operations, marketing automation, CRM management, or campaign execution.
• Strong knowledge of marketing technology platforms, including CRM and automation tools (e.g., Salesforce).
• Proficiency in campaign analytics, reporting, dashboard creation, and A/B testing methodologies.
• Strong project management and stakeholder collaboration skills across cross-functional teams.
• Analytical and technology-driven mindset with a passion for process improvement, automation, and customer engagement.