Marketing Automation Architect

UnionBank; Pasig; On-site; PHP 391,000 - 670,000; Full time

Job summary

Union Bank of the Philippines is seeking a Campaign Designer to execute marketing operations and manage CRM platforms. The role focuses on optimizing marketing technologies, delivering data-driven campaigns, and enhancing customer engagement.

You will design and implement automation processes, monitor campaign performance, and collaborate with teams to deploy innovative customer solutions using Salesforce and related tools.

Qualifications

• Experience in marketing operations and CRM management.
• Knowledge of Salesforce and marketing tech stacks.
• Skilled in analytics, dashboards and A/B testing.
• Strong cross-functional collaboration.

Responsibilities

• Design, implement, and optimize marketing automation and CRM processes.
• Monitor and analyze campaign performance with reports and dashboards.
• Evaluate and adopt new marketing technologies to boost campaigns.
• Ensure integration and deployment of marketing tech for performance.
• Collaborate with stakeholders to deliver customer solutions.

Skills

Marketing operations

CRM management

Campaign analytics

Project management

Stakeholder collaboration

Tools

Salesforce

Job description

Union Bank of the Philippines is seeking a Campaign Designer to execute marketing operations and manage CRM platforms. The role focuses on optimizing marketing technologies, delivering data-driven campaigns, and enhancing customer engagement.

You will design and implement automation processes, monitor campaign performance, and collaborate with teams to deploy innovative customer solutions using Salesforce and related tools.