Business Development Manager – Philippines & ASEAN

RecruitifyHR; Cebu City; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

RecruitifyHR is seeking a results-driven Business Development Manager to lead growth in the Philippines and across ASEAN. This role will identify, nurture, and close deals from lead generation through to project execution and post-installation support.

The position is strategic, reporting to the ASEAN Business Development Manager with a view to regional leadership. The ideal candidate is hands-on, excels in technical sales, and builds strong relationships with contractors, consultants,

Qualifications

• 10–12 years of proven experience in B2B project sales, business development, or technical sales in fire protection, industrial equipment, MEP, or related sectors.
• Experience selling to contractors, consultants, and end-users in ASEAN markets.
• Strong technical/engineering understanding to discuss solutions and value propositions.

Responsibilities

• Lead generation and pipeline development across Philippines and ASEAN.
• Engage with consultants, engineering firms, and design houses to drive specification of products.
• Develop end-user relationships and secure AVL/empanelment with key accounts.
• Liaise with local fire departments, regulators, and compliance authorities for project approvals.
• Own the full sales lifecycle from lead to contract signing and handover to execution.

Skills

Leadership

Relationship Building

Negotiation

Market Intelligence

Communication

CRM & Digital Tools

Self-Starter

Industry Knowledge

Education

Bachelor’s degree in Engineering or related

MBA or Marketing (desirable)

Tools

CRM tools

LinkedIn

Job description

Role: Business Development Manager – Philippines & ASEAN

Location: Philippines (with travel across ASEAN: Thailand, Malaysia, Indonesia, Vietnam, Singapore)

Salary: Open

Reports to: Business Development Manager – ASEAN (based at HQ / regional lead)

Experience: 10–12 years in B2B sales, project sales, or business development in fire protection, industrial safety, MEP, or related engineering sectors

Employment Type: Full-time, On-site (Philippines-based)

Role Overview

We are seeking a results-driven Business Development Manager (BDM) to lead our business growth in the Philippines and ASEAN region. This role will identify, nurture, and close deals from lead generation through to project execution and post-installation support.

The position is designed as a strategic succession role, reporting initially to the existing ASEAN Business Development Manager (25+ years experience), with the opportunity to grow into full regional leadership. The ideal candidate is a hands-on executor who thrives in technical sales environments and can build enduring relationships across contractors, consultants, end-users, and regulatory bodies.

Key Responsibilities

• 1. Lead Generation & Business Development
  • Source and qualify leads from contractors, EPCs, system integrators, and project developers across Philippines and ASEAN.
  • Build and maintain a robust pipeline of opportunities in Oil & Gas, Industrial Chemicals, Aviation (Hangars & Fuel Farms), Ports, Power Plants, and Warehousing.
  • Identify greenfield and brownfield projects through market intelligence, industry databases, and on-ground networking.
• 2. Consultant Engagement & Spec-In Strategy
  • Meet with fire safety consultants, engineering firms, and design houses to persuade specification of our products in project drawings.
  • Conduct technical presentations, product demonstrations, and site visits to showcase our company engineering capabilities and value proposition.
  • Provide consultants with design support, engineering manuals, and F3/UL/FM-compliant product documentation.
• 3. End-User Development & Vendor Empanelment
  • Engage directly with end-users (HSE heads, project directors, plant managers) to secure our company inclusion in approved vendor lists (AVL) and empanelment rosters.
  • Understand end-user pain points (turnaround time, technology gaps, certification needs) and position the company as the preferred partner.
  • Build long-term relationships with strategic accounts across key industries.
• 4. Regulatory & Fire Department Liaison
  • Act as liaison with local fire departments, regulators, and compliance authorities as required for project approvals and inspections.
  • Ensure the company products and solutions meet local fire codes, OISD/NFPA/NBC standards, and regulatory requirements.
  • Facilitate regulatory audits, product certifications, and compliance documentation.
• 5. End-to-End Project Ownership
  • Own the entire sales lifecycle: from initial lead → technical proposal → commercial negotiation → contract signing → handover to execution.
  • Coordinate with engineering, operations, and logistics teams to ensure timely delivery, installation, and commissioning.
  • Visit project sites to ensure equipment performance, resolve on-ground issues, and validate satisfaction post-installation.

Requirements & Qualifications

Education

Any Bachelor's degree –> Degree in Engineering (Mechanical / Fire Safety / Industrial) or equivalent will be preferred

MBA or Master's in Business/Marketing preferred (optional but desirable).

Experience

10–12 years of proven experience in B2B project sales, business development, or technical sales in fire protection, industrial equipment, MEP, or related sectors.

Demonstrated track record of selling to contractors, consultants, and end-users in ASEAN markets.

Experience working with O&G, Chemical, Aviation, or Industrial projects is a strong plus.

Skills & Competencies

Technical Acumen: Understanding of fire suppression systems (foam, water, deluge valves, monitors) and ability to discuss engineering solutions.

Relationship Building: Strong ability to build trust with senior stakeholders (GMs, Project Directors, Fire Officers, Consultants).

Negotiation & Closing: Skilled in techno-commercial negotiations, contract management, and deal closure.

Market Intelligence: Ability to identify emerging projects, map competitors, and track industry trends.

Communication: Excellent verbal and written communication in English; proficiency in local languages (Tagalog, Bahasa, etc.) is a plus.

Self-Starter: High energy, goal-oriented, independent, and able to work with minimal supervision.

Digital Savvy: Proficiency with CRM tools, LinkedIn, and digital marketing basics.

Personal Attributes

Resilient: Comfortable with rejection and persistence in long sales cycles.

Solution-Oriented: Thinks beyond products to offer system-level value.

Ambitious: Driven to grow career and take on leadership responsibilities.

Collaborative: Works well with cross-functional teams (HQ engineering, operations, exports).