Business Development Manager (Ecommerce)

Century Pacific Food, Inc.; Pasig; On-site; PHP 1,800,000 - 2,400,000; Full time

Job summary

Century Pacific Food, Inc. is seeking a Business Development Manager to lead growth of Direct Ecommerce Retail, Marts Ecommerce, Quick Commerce, and Omni Retail partnerships.

You will drive GMV growth, optimize digital shelf presence, develop Joint Business Plans with LazMart, Shopee, and other partners, and coordinate with supply chain and finance to ensure strong performance across multiple retail ecosystems.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 2–8+ years in Key Account Management, Ecommerce, or Modern Trade.
• Experience with ecommerce retail platforms, modern trade ecommerce, or Quick Commerce partners.
• FMCG experience strongly preferred.
• Experience managing trade investments and JBPs.

Responsibilities

• Own full P&L and GMV delivery across Direct Ecommerce Retail, Marts Ecommerce, and Quick Commerce accounts.
• Develop and execute Joint Business Plans (JBP) with platform and retailer partners.
• Identify growth levers across assortment expansion, pricing strategy, promotions, and retail media.
• Drive incremental sales through platform campaigns, exclusives, bundles, and new channel launches.
• Monitor platform, competitor, and category trends to identify risks and opportunities.
• Lead Monthly and Quarterly Business Reviews (MBR/QBR) with key partners.
• Negotiate trade investments, campaign participation, and visibility placements.
• Build strong, long-term strategic relationships with platform and retail partners.
• Ensure best-in-class online assortment availability and coverage.
• Ensure strong product content, ratings health, and digital shelf visibility.
• Ensure flawless execution of campaigns, promos, and visibility placements.
• Maintain competitive pricing vs key competitors and private labels.
• Track and optimize key ecommerce KPIs including GMV, Net Sales, Conversion, Traffic, Basket Size, Fill Rate, Cancellation Rate, Return / Refund Rate, Media ROI (if applicable).
• Drive assortment expansion and availability across Quick Commerce dark stores and partner warehouses.
• Optimize assortment mix based on high-frequency, mission-based shopper behavior.
• Partner with supply chain and demand planning to ensure high service levels and rapid replenishment.
• Identify and execute new omni retail growth opportunities.
• Analyze platform dashboards and internal data to identify performance gaps and growth opportunities.
• Build monthly performance dashboards and partner business reviews.

Skills

Channel Strategy

GMV Growth

Account Management

Cross-functional Leadership

Data Analytics

Education

Bachelor’s degree in Business/Marketing or related field

Job description

The Business Development Manager will lead the growth and profitability of Century

Food’s Direct Ecommerce Retail, Marts Ecommerce, Quick Commerce, and Omni Retail

partners. This includes platforms such as LazMart, Shopee Supermarket, online channels of

modern trade retailers, and Quick Commerce aggregators and dark store partners.

This role is responsible for driving GMV growth, improving online availability, optimizing

digital shelf presence, executing joint business plans, and ensuring strong cross-functional

alignment to deliver sustainable ecommerce growth across multiple retail ecosystems

Key Responsibilities

1. Channel Strategy & Business Growth

• Own full P&L and GMV delivery across Direct Ecommerce Retail, Marts Ecommerce, and Quick Commerce accounts
• Develop and execute Joint Business Plans (JBP) with platform and retailer partners
• Identify growth levers across assortment expansion, pricing strategy, promotions, and retail media
• Drive incremental sales through platform campaigns, exclusives, bundles, and new channel launches
• Monitor platform, competitor, and category trends to identify risks and opportunities

2. Account Management & Stakeholder Leadership

• Serve as primary commercial contact for LazMart, Shopee Supermarket, modern trade ecommerce teams, and Quick Commerce partners
• Lead Monthly and Quarterly Business Reviews (MBR/QBR) with key partners
• Negotiate trade investments, campaign participation, and visibility placements
• Build strong, long-term strategic relationships with platform and retail partners
• Ensure best-in-class online assortment availability and coverage
• Ensure strong product content, ratings health, and digital shelf visibility
• Ensure flawless execution of campaigns, promos, and visibility placements
• Maintain competitive pricing vs key competitors and private labels
• Track and optimize key ecommerce KPIs including GMV, Net Sales, Conversion, Traffic, Basket Size, Fill Rate, Cancellation Rate, Return / Refund Rate, Media ROI (if applicable)
• Drive assortment expansion and availability across Quick Commerce dark stores and partner warehouses
• Optimize assortment mix based on high-frequency, mission-based shopper behavior
• Partner with supply chain and demand planning to ensure high service levels and rapid replenishment
• Identify and execute new omni retail growth opportunities

5. Data & Performance Analytics

• Analyze platform dashboards and internal data to identify performance gaps and growth opportunities
• Build monthly performance dashboards and partner business reviews

6. Cross-Functional Leadership

• Partner with Ecommerce Media teams to optimize retail media and campaign amplification
• Partner with Content teams to optimize digital shelf visibility and conversion
• Partner with Finance to track trade investments and ROI
• Partner with Supply Chain and Customer Service to resolve operational issues quickly

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or related field experience
• 2–8+ years in Key Account Management, Ecommerce, or Modern Trade
• Strong experience working with ecommerce retail platforms, modern trade ecommerce, or Quick Commerce partners
• FMCG experience strongly preferred
• Experience managing trade investments and JBPs