Key Account Manager-Retail FMCG

Lazada; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Lazada Philippines is seeking a Senior Manager to lead Profitability, Commercial Strategy, and Brand Development across the electronics and consumer categories. You will shape pricing, manage P&L, secure brand funding, and optimize promotions to drive sustainable growth.

The role requires 5+ years in eCommerce or FMCG, strong analytical skills, and the ability to collaborate across marketing, operations, and finance. Excellent negotiation with brands and suppliers is essential.

Qualifications

• Bachelor's degree in Business, Marketing, Supply Chain, or related field.
• Minimum 5 years of experience in eCommerce, Retail, FMCG, or Category Management.
• Strong understanding of P&L management, demand planning, and commercial negotiations.

Responsibilities

• Develop and implement pricing strategies to maintain healthy profit margins while staying competitive.
• Manage P&L, cost structures, and promotional budgets to maximize profitability.
• Secure brand funding for platform promotions, including co-marketing initiatives, vouchers, installments (IPP), and exclusive deals.
• Optimize category performance by analyzing sales data, market trends, and profitability reports.
• Identify new business opportunities to increase revenue and reduce operational costs.
• Own brand relationships and ensure alignment with Lazada’s strategic priorities.
• Lead business planning with top electronics brands to drive growth.
• Negotiate for exclusive product launches, promotional campaigns, and brand investments.
• Work with brands to implement Always-on Seller Vouchers, time-bound promotions, and cross-category collaborations.
• Stay ahead of market trends and competitor activities to refine brand strategies.
• Optimize assortment planning, ensuring a strong mix of hero SKUs and new product introductions.
• Monitor sell-through rates, stock levels, and Days of Inventory (DOI) to maintain a healthy balance.
• Develop demand forecasting strategies to minimize overstock and prevent stockouts.
• Work with logistics and supply chain teams to improve inventory flow and fulfillment efficiency.
• Implement clearance strategies for slow-moving stocks while maintaining margin targets.
• Work with marketing, operations, and finance teams to execute brand and profitability strategies.
• Align with supply chain and fulfillment teams to improve inventory turnover and operational efficiency.
• Collaborate with platform teams to leverage data-driven insights for demand forecasting and pricing optimization.

Skills

Pricing strategy

P&L management

Demand forecasting

Negotiations

Brand management

Analytics

Stakeholder management

SQL

Excel

Education

Bachelor’s degree in Business/Marketing/Supply Chain

Tools

Excel

SQL

Job description

Key Responsibilities

Profitability & Commercial Strategy

• Develop and implement pricing strategies to maintain healthy profit margins while staying competitive.
• Manage P&L, cost structures, and promotional budgets to maximize profitability.
• Secure brand funding for platform promotions, including co-marketing initiatives, vouchers, installment plans (IPP), and exclusive deals.
• Optimize category performance by analyzing sales data, market trends, and profitability reports.
• Identify new business opportunities to increase revenue and reduce operational costs.

Brand Management & Business Development

• Own brand relationships and ensure alignment with Lazada’s strategic priorities.
• Lead Business Planning with top electronics brands to drive growth.
• Negotiate for exclusive product launches, promotional campaigns, and brand investments.
• Work with brands to implement Always-on Seller Vouchers, time-bound promotions, and cross-category collaborations.
• Stay ahead of market trends and competitor activities to refine brand strategies.

Inventory & Assortment Management

• Optimize assortment planning, ensuring a strong mix of hero SKUs and new product introductions.
• Monitor sell-through rates, stock levels, and Days of Inventory (DOI) to maintain a healthy balance.
• Develop demand forecasting strategies to minimize overstock and prevent stockouts.
• Work with logistics and supply chain teams to improve inventory flow and fulfillment efficiency.
• Implement clearance strategies for slow-moving stocks while maintaining margin targets.

Cross-Functional Collaboration

• Work with marketing, operations, and finance teams to execute brand and profitability strategies.
• Align with supply chain and fulfillment teams to improve inventory turnover and operational efficiency.
• Collaborate with platform teams to leverage data-driven insights for demand forecasting and pricing optimization.

Job Requirements

• Bachelor’s degree in Business, Marketing, Supply Chain, or a related field.
• Minimum 5 years of experience in eCommerce, Retail, FMCG, or Category Management.
• Strong understanding of P&L management, demand planning, and commercial negotiations.
• Ability to work with brands and suppliers to negotiate win-win deals.
• Excellent analytical, problem-solving, and stakeholder management skills.
• Proficiency in data analysis tools (Excel, SQL, or similar platforms) is a plus.