E-Commerce Manager

Lifestrong Marketing Inc.; Caloocan; On-site; PHP 600,000 - 900,000; Full time

Job summary

Lifestrong Marketing Inc. is seeking an experienced E-commerce Manager in the Philippines to drive online sales across platforms and optimize performance. You will manage campaigns, analyze consumer trends, and coordinate with cross-functional teams to align with brand goals.

Responsibilities include budget oversight, platform operations, and campaign planning to maximize revenue and improve the purchase funnel.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• Proven experience as an E-commerce Manager in online retail.
• Strong knowledge of major e-commerce platforms, analytics tools, and SEO/SEM strategies.

Responsibilities

• Oversee budget and ensure department expenses stay within approved limits.
• Drive sales targets through diverse campaign strategies boosting online sales.
• Conduct marketing analysis to understand consumer behavior, trends, and competitors.
• Monitor online sales performance, traffic, and conversion rates with analytics tools.
• Oversee day-to-day operations of the e-commerce platform including listings, pricing, promotions.
• Develop and implement the e-commerce strategy to maximize revenue.

Skills

E-commerce strategy

Cross-functional collaboration

Web analytics

Education

Bachelor's degree in Marketing or Business

MBA preferred

Tools

Shopify

Magento

WooCommerce

Google Analytics

SEMrush

Job description

Duties & Responsibilities:

Budget Management

• Ensure that the department expense will not exceed the approved budget through overseeing and tracking of expenses.

Sales Target

• Achieve the Sales Target through implementation of different campaign strategies that will boost the E-Commerce sales.
• Conduct Marketing Analysis and research to strategically implement and understand the consumer behavior, relevant insights, trends, and competitor analysis.
• Assessment of E-Commerce Sales baseline through analysis and monitoring of sales performance of existing products, new product, top SKU and sales campaign.
• Monitor and analyze online sales performance, traffic, and conversion rates using analytics tools to identify areas for improvement.

Inventory Management

• Conduct Warehouse Visitation to understand the supply chain procedure, ensure the good housekeeping, FEFO compliance, picking, packing and delivery.
• Forecasting of stocks needed for the E-Commerce platforms.

Account Management

• Monitoring of Price Change based on the schedule and approved Promo work plan.
• Monitoring of Store banners, promo discount, enrollment of campaign and vouchers based on the campaign schedule.
• Create an E-Commerce Calendar of promo, campaign posting schedule and updates while ensuring the 100% succession rate.
• Monitor the sales weekly remittances and ensure the completeness of payment through coordination with Accounting (Accounts Receivable).
• Measure the effectiveness of strategies/approach in live selling performances.
• Monitor the campaign cost and sales conversion rate.
• Develop and implement the e-commerce strategy to maximize revenue and ensure the company’s online presence aligns with brand goals.
• Overseeing the day-to-day operations of the e-commerce platform, including product listings, pricing, and promotions.
• Establish Post Campaign evaluation to measure the effectiveness of the implementation and improve the purchase funnel and saturation.
• Create monthly Promo Work Plan/Product Promo Forms for Online Campaigns in coordination with Marketing.
• Implement and manage SEO/SEM strategies to drive traffic and optimize user experience for higher conversion rates.

Team Management

• Supervises, Delegate, Lead the work task and activities of the team that will help them to be aligned with the common objective.
• Evaluate the team performance through tracking of progress, updates, ratings and set expectations.
• Communicate with the department any process implementation, updates, sales strategies, ecommerce calendar, performance result and cross department guidelines.
• Working effectively with cross-functional teams, including demand, accounting, warehouse, customer service, artists, marketing, and sales, to ensure the streamline flow of procedure.
• Work with the marketing team to develop and execute online campaigns, promotions, and product launches that drive e-commerce sales.

Projects

• Responsible for Establishing E-Commerce Process, Guidelines, Job Descriptions, KPIs, Organizational Chart and updates.
• Perform other duties assigned by the management.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• Proven experience as an E-commerce Manager or similar role in online retail.
• Strong understanding of e-commerce platforms (Shopify, Magento, WooCommerce, etc.), payment gateways, and inventory management systems.
• Experience with web analytics tools (Google Analytics, SEMrush) and digital marketing platforms.
• Strong knowledge of SEO, SEM, PPC, and online advertising strategies.