Business Development Manager

Century Pacific Food, Inc.; Naga; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

Century Pacific Food, Inc. is seeking a General Trade Business Development Manager to expand presence in General Trade through distributors and key retail accounts. You will drive route-to-market, distributor capability, and in-store execution.

The role focuses on growing volume, distribution, market share, and visibility by building strong customer relationships and implementing targeted market development plans across assigned territories in the Philippines.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 3–5 years of experience in FMCG account management, sales, or trade marketing.
• Strong understanding of General Trade environment and account operations.
• Excellent negotiation, presentation, and relationship-building skills.

Responsibilities

• Support recruitment, onboarding, and capability development of distributors.
• Monitor distributor performance across sales volume, coverage, stock availability, and service levels.
• Conduct regular business reviews and align on sales targets, trade programs, and operational improvements.
• Identify new market opportunities, underserved areas, and priority outlets for expansion.
• Optimize route-to-market strategies, territory coverage plans, and salesforce deployment.
• Ensure 100% availability of Must-Carry SKUs, proper product placement, and compliance with promos.
• Lead the rollout of General Trade activations and promotions with Trade Marketing.
• Track promotion effectiveness based on sales uplift and distributor participation.

Skills

Negotiation

Presentation

Relationship building

Sales tracking tools

MS Excel

PowerPoint

Power BI

SAP

Nielsen

Education

Bachelor’s degree in Business Administration, Marketing, or related field

Tools

Power BI

SAP

Nielsen

MS Excel

PowerPoint

Job description

The General Trade Business Development Manager (GT BDM) is responsible for developing, managing, and growing the company’s presence in General Trade through close partnership with distributors, wholesalers, and key retail accounts. The role ensures distributor capability, route-to market efficiency, and excellence in execution at the store level. The GT BDM drives volume, numeric distribution, market share, and visibility within assigned territories by building strong customer relationships and executing targeted market development plans.

Job Description:

• Support the recruitment, onboarding, and capability development of distributors.
• Monitor distributor performance across sales volume, coverage, stock availability, and service levels.
• Conduct regular business reviews and align on sales targets, trade programs, and operational improvements.

Market Development & Expansion

• Identify and pursue new market opportunities, underserved areas, and priority outlets for expansion.
• Optimize route-to-market strategies, territory coverage plans, and salesforce deployment to increase numeric distribution.

In-Store Execution

• Ensure 100% availability of Must-Carry SKUs (MCS), proper product placement, and compliance with promotional plans.
• Collaborate with merchandising teams to drive visibility standards and secondary display programs.

Trade Program Deployment

• Lead the rollout of General Trade activations, bundling, discounts, and promotional campaigns in coordination with Trade Marketing.
• Track and evaluate promotion effectiveness based on sales uplift and distributor participation.
• Analyze territory sales trends, competitor activities, and market dynamics.
• Provide regular reports on distributor performance, execution gaps, and trade development opportunities.

Cross-Functional Collaboration

• Coordinate with Demand Planning, Supply Chain, and Finance to ensure accurate forecasting, timely replenishment, and efficient claim validation.
• Serve as the voice of the field in internal meetings to advocate for GT-specific needs and opportunities.

Job Qualifications:

• Bachelor’s degree in Business Administration, Marketing, or related field
• Has 3–5 years of experience in FMCG account management, sales, or trade marketing
• With strong understanding of the General Trade environment and account operations
• Excellent negotiation, presentation, and relationship-building skills
• Proficient in MS Excel, PowerPoint, and sales tracking tools (e.g., Power BI, SAP, Nielsen)
• Highly organized, with strong business acumen and results orientation