Brand Strategy & Reputation Lead

First Gen Corporation; Pasig; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

First Gen Corporation seeks a seasoned branding professional to oversee corporate branding and protect brand perception across all channels. You will develop and enforce brand guidelines and drive cohesive messaging with the Corp Communications Team.

You will manage social media and online branding, collaborate on PR initiatives, and align with the parent company on co-branding standards. This role also leads brand studies and internal branding for employer messaging and CSR initiatives.

Qualifications

• Bachelor’s degree in Communications, Advertising, Marketing, or a related field.
• 5+ years of relevant professional experience in advertising agencies, telecommunications, FMCG, or other fast-paced consumer-focused industries.
• Strong understanding of advertising, marketing communications, brand management, and campaign development, with experience working across multiple stakeholders and business functions.

Responsibilities

• Oversee corporate branding, manage brand reputation and build positive perception.
• Develop, govern and enforce brand guidelines for First Gen across all channels.
• Manage social media engagement and online branding.
• Support public relations and advocacy, in close coordination with Corp Communications Team
• Coordinate internal branding efforts to maintain cohesive messaging across employer branding and CSR initiatives
• Lead brand perception studies and analyze brand performance through metrics, customer feedback, and market trends to identify opportunities for improvement.
• Align with parent company for corporate guidelines and co-branding protocols, as needed.
• Handle other special projects that may be assigned.

Skills

Branding strategy

Brand management

Corporate communications

Social media management

Reputation management

Stakeholder coordination

Brand metrics

Education

Bachelor's degree in Communications, Advertising, Marketing, or a related field

Job description

First Gen Corporation seeks a seasoned branding professional to oversee corporate branding and protect brand perception across all channels. You will develop and enforce brand guidelines and drive cohesive messaging with the Corp Communications Team.

You will manage social media and online branding, collaborate on PR initiatives, and align with the parent company on co-branding standards. This role also leads brand studies and internal branding for employer messaging and CSR initiatives.