Brand Strategy Lead: Growth & Partnerships

GoTyme Bank; Quezon City; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

GoTyme Bank is seeking a Brand Lead to oversee the brand identity across campaigns and partnerships. You will lead cross-functional teams to bring campaigns to life, drive market impact, and maintain brand consistency in a fast-paced fintech environment.

You will craft innovative GTM strategies, collaborate with product and creative teams, and steer campaign performance analysis to optimize outcomes and growth.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, Communications or related field.

Responsibilities

• Own end-to-end campaign management from ideation to execution with timelines and budgets.
• Coordinate with product, creative, digital and analytics teams for data-driven campaigns.
• Identify and develop brand partnerships, negotiate scopes of work, and manage partner relations.

Skills

Brand management

Marketing strategy

Integrated campaigns

Cross-functional leadership

Vendor negotiation

Education

Bachelor's or Master's in Marketing/Business/Communications

Job description

GoTyme Bank is seeking a Brand Lead to oversee the brand identity across campaigns and partnerships. You will lead cross-functional teams to bring campaigns to life, drive market impact, and maintain brand consistency in a fast-paced fintech environment.

You will craft innovative GTM strategies, collaborate with product and creative teams, and steer campaign performance analysis to optimize outcomes and growth.