Brand Strategy Lead: Growth & GTM Architect

facts & fables; Philippines; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

Facts & Fables in the Philippines seeks a Brand Strategist to act as the agency's strategic engine and primary commercial storyteller. You will bridge creative output with business results, shaping campaigns from positioning to full-funnel ecosystems.

The role involves leading strategic pitches for new clients and driving high-value presentations for existing accounts, with a hybrid, full-time setup at the WeWork tower in BGC, Taguig.

Qualifications

• 3–6+ years in brand strategy or related roles.
• Agency experience preferred.
• Portfolio showing brand decks and go-to-market plans.
• Strong storytelling and deck-building skills.
• Ability to bridge creative output and business results.

Responsibilities

• Lead brand positioning and research to shape messaging.
• Develop market positioning frameworks and GTM roadmaps.
• Pitch for prospective clients and craft ROI-driven proposals.
• Oversee multi-channel digital strategy including SEO alignment.
• Collaborate with creatives to translate strategy into execution.
• Drive client growth through strategic presentations and QA.

Skills

Brand Strategy

Strategic Planning

Pitching & Presentations

Audience Profiling

Brand Positioning

Job description

Facts & Fables in the Philippines seeks a Brand Strategist to act as the agency's strategic engine and primary commercial storyteller. You will bridge creative output with business results, shaping campaigns from positioning to full-funnel ecosystems.

The role involves leading strategic pitches for new clients and driving high-value presentations for existing accounts, with a hybrid, full-time setup at the WeWork tower in BGC, Taguig.