Brand Strategy Lead: Growth, ROI & Campaigns

1Rotary Trading Corporation; Taguig; On-site; PHP 600,000 - 900,000; Full time

Job summary

1Rotary Trading Corporation is seeking a Brand Manager to drive GTM strategies and strengthen the brand’s health to sustainably expand revenue in the Philippines. The role places you as the primary brand custodian, shaping initiatives across channels and partnerships.

You will lead the development of campaigns, monitor brand performance, and translate customer insights into actionable plans while maintaining brand integrity and consistency across all touchpoints.

Qualifications

• Bachelor degree in marketing, business, or related field required.
• Minimum 5 years managerial brand/marketing experience.
• Experience in leading brand campaigns and GTM strategies.

Responsibilities

• Develop and execute comprehensive brand strategies, roadmaps, and marketing plans aligned with company goals.
• Define and communicate brand positioning, value propositions, and key messages.
• Monitor ROI, brand equity, and customer feedback; provide actionable improvements.
• Conduct market research to understand customer needs and competitive landscape.
• Plan, execute, and monitor campaigns to drive awareness, engagement, and loyalty; collaborate with agencies.
• Ensure brand guidelines are followed across all marketing materials and touchpoints.
• Work with sales and customer service to maintain brand alignment and support business objectives.

Skills

Brand management

Marketing strategy

Market research

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Marketing software

Analytics tools

Social media platforms

Job description

1Rotary Trading Corporation is seeking a Brand Manager to drive GTM strategies and strengthen the brand’s health to sustainably expand revenue in the Philippines. The role places you as the primary brand custodian, shaping initiatives across channels and partnerships.

You will lead the development of campaigns, monitor brand performance, and translate customer insights into actionable plans while maintaining brand integrity and consistency across all touchpoints.