Brand Strategy Manager: Growth & Launches

Dempsey Resource Management Inc.; Pasig; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

A leading resource management firm based in Metro Manila seeks an experienced marketing professional to analyze market trends, design strategies, and oversee product launches. The ideal candidate has over 5 years of experience in brand management, strong analytical skills, and proficiency in digital marketing tools. This role offers a chance to lead marketing initiatives and enhance brand visibility in a competitive market.

Qualifications

• 5+ years of experience in brand management or related role in retail or consumer goods industry.
• Strong analytical skills for market, consumer, and competitor insights.
• Experienced with digital marketing tools including social media, email, and ad campaigns.

Responsibilities

• Analyze market trends, consumer preferences, and competition.
• Design market strategies to enhance brand visibility and market share.
• Prepare strategic marketing plans aligned with business objectives.
• Manage product launches from inception to execution.
• Oversee e-commerce operations and analyze performance metrics.
• Manage social media, ad campaigns, and email marketing.
• Assist in marketing planning and budget allocation.
• Coordinate in-store marketing and mall activities.
• Plan and execute marketing events.
• Coordinate print media campaigns.

Skills

Brand Development

Product Management

Promotion

Inventory Management

Visual Merchandising

E-commerce Platforms

Digital Marketing Tools

Analytical Skills

Excellent Communication

Education

Bachelor's Degree in Marketing, Business Communication, Advertising/Media

Job description

A leading resource management firm based in Metro Manila seeks an experienced marketing professional to analyze market trends, design strategies, and oversee product launches. The ideal candidate has over 5 years of experience in brand management, strong analytical skills, and proficiency in digital marketing tools. This role offers a chance to lead marketing initiatives and enhance brand visibility in a competitive market.