Brand Segment Head

EBM Talent Bucket Inc.; Mandaluyong; On-site; PHP 892,800 - 1,339,200; Full time

Job summary

A leading marketing firm in the Philippines seeks an experienced brand manager to oversee and optimize a select portfolio of brands. The successful candidate will craft and execute brand strategies, manage financial performance, and lead a team of marketing professionals. This role requires at least 7 years in related fields such as beauty, personal care, or FMCG, along with a strong background in brand planning and market analysis.

Qualifications

• At least 7 years of solid experience in related fields such as beauty, personal care or FMCG.
• Strong experience in brand planning and program execution.
• Deep understanding of research, advertising media processes & market intelligence.

Responsibilities

• Oversees a select portfolio of brands and drives brand strategies.
• Conducts market insight & analysis to inform brand decisions.
• Manages financial performance of the segment including budgeting and forecasting.
• Leads, mentors, and inspires a team of marketing professionals.

Skills

Brand planning

Market analysis

Financial management

Cross-functional collaboration

Education

Graduate of Marketing, Business Administration, Communications/ Comm Tech, Management or related degree

Job description

Qualifications

• Graduate of Marketing, Business Administration, Communications/ Comm Tech, Management or any related degree.
• At least 7 years of solid experience in related fields/ industry; beauty, personal care and/or FMCG is a plus.
• With strong experience in brand planning and program execution; deep understanding of research, advertising media processes & market intelligence. Pharma/ personal care or FMCG manufacturing knowledge is a plus.

Responsibilities

• Oversees a select portfolio of brands, crafting and executing brand strategies to drive top and bottom-line growth.
• Strategic brand leadership -
• Develop, refine & implement comprehensive brand strategies for the assigned brand segment to ensure growth and market competitiveness as well as future-readiness with product offering that will meet market existing and future demand.
• Portfolio management -
• Oversee performance of brands within the segment, identifying opportunities for expansion and optimization.
• Market insight & analysis -
• Conduct thorough market analysis, staying attuned with industry trends, and consumer motivation to guide brand decisions; continuously monitor and analyze effectiveness of brand strategies and marketing campaigns.
• Financial management -
• Oversee financial performance of the segment, including budgeting, forecasting and ensuring alignment with top and bottom-line targets.
• Cross-functional collaboration -
• Collaborate effectively with various cross-functional teams from internal enablers to external partners to ensure brand strategies are executed seamlessly.
• Team leadership -
• Lead, mentor and inspire a team of marketing professionals fostering professional growth & development.