Brand & Product Marketing Leader

City Savings Bank; Pasig; On-site; PHP 1,500,000 - 2,100,000; Full time

Job summary

City Savings Bank is seeking a Brand and Product Marketing Head to steer the company’s brand and product messaging. You will guide campaigns, define the brand identity, and collaborate with product teams to drive customer growth and trust.

You will manage media planning, allocate budgets, and lead market research to validate strategies and inform product development. This role requires a strategic leader capable of delivering integrated marketing across channels.

Qualifications

• Bachelor's degree in Marketing or a related field.
• Proven track record in brand and product marketing.
• Experience in media planning and advertising budgets.
• Strong market research capabilities.

Responsibilities

• Define and refine the brand strategy for CitySavings.
• Lead development or implementation of Brand Visual Identity guidelines.
• Drive brand campaigns to raise awareness and preference for CitySavings.
• Monitor brand health metrics and propose growth strategies.
• Support product managers with product marketing and channel campaigns.
• Oversee media planning and evaluate media spend returns.
• Lead market studies and distill actionable insights.

Skills

Brand management

Marketing strategy

Team leadership

Budget management

Market research

Education

Bachelor's degree in Marketing

Tools

Marketing automation

Job description

City Savings Bank is seeking a Brand and Product Marketing Head to steer the company’s brand and product messaging. You will guide campaigns, define the brand identity, and collaborate with product teams to drive customer growth and trust.

You will manage media planning, allocate budgets, and lead market research to validate strategies and inform product development. This role requires a strategic leader capable of delivering integrated marketing across channels.