Brand PR Officer

Bricolage Group of Companies; Quezon City; On-site; PHP 360,000 - 540,000; Full time

Job summary

MR.DIY is seeking a Branding / Brand PR Officer to support the execution of branding, Brand PR and consumer storytelling, strengthening relevance, top-of-mind awareness and brand equity. You will collaborate with Creative, Campaigns, Digital, and Insights teams to ensure brand messages are translated across channels, develop toolkit materials, and track performance.

The role requires a Marketing or related degree and 2–4 years in Brand Marketing or PR, with strong written and verbal

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business or related field.
• At least 2-4 years of experience in Brand Marketing, PR, Communications, Content Marketing or related roles.
• Strong written and verbal communication skills.
• Good understanding of brand building, consumer communications.
• Experience working with PR agencies, media or influencers is an advantage.
• Organized and comfortable managing multiple projects and deadlines.
• Able to interpret basic performance data and translate learnings into action.
• Strong consumer orientation
• Good brand judgment
• Clear and concise communicator
• Organized and detail-conscious
• Collaborative and responsive
• Curious and willing to learn
• Able to work effectively in a fast-paced environment

Responsibilities

• Support Brand Execution & Stewardship across Marketing initiatives.
• Review consumer-facing materials for brand consistency.
• Coordinate with Creatives, Campaigns and Digital teams to translate brand messages.
• Develop brand-building communication materials and toolkits.
• Support planning and execution of Brand PR programs.
• Coordinate press materials, media outreach and earned media requirements.
• Maintain media lists, PR trackers and coverage reports.
• Work with external PR partners for timely execution.
• Develop consumer storytelling through product-led stories.
• Identify opportunities for stronger storytelling across brand initiatives.
• Track brand, PR and earned media performance measures.
• Consolidate coverage, reach and engagement metrics.
• Document key learnings from post-activity reviews.
• Coordinate with Campaigns, Digital, Creatives and Insights & Analytics.
• Align with Trade Marketing and other functions for integrated brand initiatives.
• Ensure timely delivery of materials, approvals and execution requirements.

Skills

Brand Marketing experience

PR & media

Written and verbal communication

Brand building understanding

PR agencies / media / influencers

Project management

Data interpretation

Consumer orientation

Brand judgement

Clear communication

Attention to detail

Collaboration

Curiosity

Adaptability

Education

Bachelor's degree in Marketing/Communications/Advertising/Business or related field

Job description

The Branding / Brand PR Officer supports the execution of MR.DIY's branding, Brand PR andconsumer storytelling agenda, with a focus on helping strengthen brand relevance, Top-of-Mindawareness and brand equity.

Key Responsibilities:

Brand Execution & Stewardship

• Support the Manager in implementing brand positioning, key messages andcommunication guidelines across Marketing initiatives.

• Review consumer-facing materials to help ensure consistency with MR.DIY's branddirection.

• Coordinate with Creatives, Campaigns and Digital teams to ensure brand messages areconsistently translated across channels.

• Support the development of brand-building communication materials and toolkits.

Brand PR & Earned Media

• Support planning and execution of Brand PR programs aligned with Marketing priorities.

• Coordinate press materials, media outreach, product stories and other earned mediarequirements.

• Maintain media lists, PR trackers, coverage reports and related documentation.

• Work with external PR partners where applicable to ensure timely and accurate execution.

• Help identify relevant consumer-facing stories that can generate positive earnedcoverage.

Consumer Storytelling

• Support the development of product-led and problem-solution stories that make MR.DIY more relevant to everyday consumer needs.

• Work with Campaigns and Digital to identify opportunities for stronger storytelling across brand initiatives

• Help ensure communication is simple, relevant and easy for consumers to understand

Performance Tracking

• Support tracking of brand, PR and earned media performance measures.

• Consolidate coverage, reach, engagement and other agreed metrics.

• Assist in post-activity reviews and documentation of key learnings.

Cross-Functional Coordination

• Coordinate closely with Campaigns, Digital, Creatives and Insights & Analytics
  

• Support required alignment with Trade Marketing and other functions for integratedbrand initiatives.

• Ensure timely delivery of materials, approvals and execution requirements

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business or related field

• At least 2-4 years of experience in Brand Marketing, PR, Communications, ContentMarketing or related roles.

• Strong written and verbal communication skills.

• Good understanding of brand building, consumer communications.

• Experience working with PR agencies, media or influencers is an advantage.

• Organized and comfortable managing multiple projects and deadlines.

• Able to interpret basic performance data and translate learnings into action.

• Strong consumer orientation

• Good brand judgment

• Clear and concise communicator

• Organized and detail-conscious

• Collaborative and responsive

• Curious and willing to learn

• Able to work effectively in a fast-paced environment