Brand PR & Storytelling Specialist

MR DIY Philippines; Quezon City; On-site; PHP 420,000 - 660,000; Full time

Job summary

MR.DIY Philippines is seeking a Brand PR Officer to support branding, Brand PR and consumer storytelling, strengthening brand relevance and Top-of-Mind awareness. You will work with Marketing, Campaigns and Digital teams to ensure consistent brand messages across channels.

The role focuses on planning and executing Brand PR programs, coordinating press materials, and tracking earned media performance. A 2–4 year background in Brand Marketing or PR and strong communication skills are preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business or related field.
• 2–4 years of experience in Brand Marketing, PR, Communications, Content Marketing or related roles.
• Strong written and verbal communication skills.
• Good understanding of brand building, consumer communications.
• Experience working with PR agencies, media or influencers is an advantage.

Responsibilities

• Brand Execution & Stewardship: Support implementation of brand positioning, key messages and guidelines across Marketing initiatives and ensure consistency across channels.
• Brand PR & Earned Media: Plan and execute Brand PR programs; coordinate press materials, media outreach and earned media requirements.
• Consumer Storytelling: Develop product-led stories and partner with Campaigns and Digital to improve storytelling.
• Performance Tracking: Track brand, PR and earned media performance; consolidate coverage and engagement metrics.
• Cross-Functional Coordination: Coordinate with Campaigns, Digital, Creatives and Insights & Analytics; align with Trade Marketing and other functions.

Skills

Brand Marketing

PR & Communications

Content Marketing

Project Management

Consumer orientation

Collaboration

Education

Bachelor's degree in Marketing

Job description

MR.DIY Philippines is seeking a Brand PR Officer to support branding, Brand PR and consumer storytelling, strengthening brand relevance and Top-of-Mind awareness. You will work with Marketing, Campaigns and Digital teams to ensure consistent brand messages across channels.

The role focuses on planning and executing Brand PR programs, coordinating press materials, and tracking earned media performance. A 2–4 year background in Brand Marketing or PR and strong communication skills are preferred.