Brand Officer

SB Finance; Philippines; On-site; PHP 420,000 - 600,000; Full time

Job summary

SB Finance seeks a Brand Officer to support external communications strategy and coordinate promotional efforts for its products. You will write and edit a range of materials including newsletters, press releases, blogs, and client collateral, while aligning with the marketing leadership.

The role requires shaping brand messaging and engaging with alliances and influencers to grow reputation and market presence.

Qualifications

• Bachelor's degree in communications, journalism, or related field.
• 2-5 years' relevant experience in marketing communications.
• Excellent verbal, written, and interpersonal skills.
• Good time management and organizational skills.
• Proficient in Microsoft Office, content management systems, and social media platforms.

Responsibilities

• Support Head of Marketing & Corporate Communications and Brand & Product Communications Department Head.
• Deliver campaigns that drive brand, reputational and commercial growth.
• Coordinate with third-party agencies and stakeholders across the business.
• Craft and edit internal and external materials including onboarding, client collaterals, newsletters, press releases, blogs, and videos.
• Engage alliance and channel partners and industry influencers to strengthen brand presence.

Skills

Verbal communication

Written communication

Interpersonal skills

Time management

Organizational skills

Education

Bachelor's degree in communications, journalism, or related field

Tools

Microsoft Office

Content Management Systems

Social Media Platforms

Job description

Job Summary

The Brand Officer will support the company's external communications strategy developed by the Head of Marketing and Corporate Communications and the Head of Brand & Product Communications, write and disseminate publicity material, promotional materials, and brand/product communications and coordinate promotional efforts.

Duties and Responsibilities

1. Supports the Head of Marketing & Corporate Communications and the Brand & Product Communications Department Head by ensuring timely execution and proper coordination of all marketing efforts for SBF and all of its products through the following:

   a. Deliver campaigns that drive brand, reputational and commercial growth

   1. Agency Management – be responsible for the direction, output and performance of our third-party agencies where applicable

   1. Stakeholder Coordination – work collaboratively with stakeholders across the business so they understand our positioning and what our brand stands for

   1. StoryTelling – identify, frame and bring to life stories that brings our vision to life and strengthens our reputation

   1. External Communications – be responsible for employee engagement and external communications as well as working with the BBG and Customer Engagement Manager on their own direct communication tactics

   1. Content – preparing, writing and editing internal and external materials e.g. employee onboarding, client collaterals, company presentations, thought leadership articles, newsletters, press releases, blogs, videos, etc.

   1. Engage and educate alliance as well channel partners and industry influencers

   1. Champion the brand within the business

   1. Refine and prioritize SBF's target markets to further expand local presence and maintain local lead by delivering targeted localized online and offline geographical strategies that adheres to the company's overall brand strategy that resonates locally in key markets

   1. Identify strategic marketing opportunities, partnerships and alliances with a view to acquiring and converting new customers

Qualifications:

1. Bachelor's degree in communications, journalism, or related field

2. Minimum of 2-5 years' relevant experience in a marketing communications role

3. Excellent verbal, written, and interpersonal skills

4. Good time management and organizational skills

5. Proficient in Microsoft Office, content management systems, and social media platforms