Brand Officer

Jake Bros., Inc.; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Jake Bros., Inc. is seeking a Brand Officer to drive sales and marketing effectiveness across channels in the Philippines. You will help localize brand strategies and oversee campaigns from concept to execution.

You will collaborate with sales, marketing, and product teams, monitor market trends, and analyze customer feedback to strengthen the brand and improve engagement across in-store and online channels.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3–5 years of experience in brand management or marketing.
• Strong understanding of brand development and marketing principles.
• P&L management and pricing.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team-oriented environment.
• Strong project management and organizational skills.

Responsibilities

• Brand Strategy Development: Collaborate with the Sr. Business Dev Head to localize, develop, and implement brand strategies to drive sales.
• Go-To-Market & Campaigns: Deliver a consistent brand message through product launches and marketing initiatives across channels.
• Market Research: monitor competitor activity, regional/industry trends, and consumer behavior to exploit opportunities or mitigate risks.
• Customer Engagement: Analyze customer feedback and engage with store personnel to improve brand perception and engagement.
• Performance Tracking: monitor brand campaigns and promotions, suggest improvements, and track sell-thru.
• Collaboration: work closely with sales, marketing, and product development teams to ensure consistent brand storytelling.
• Vendor and Partner Relations: coordinate with external vendors for promotional materials and branding projects.

Skills

Brand development

Marketing principles

Communication skills

Project management

Team collaboration

P&L management

Education

Bachelor's degree in Marketing

Job description

Job Summary:

The Brand Officer will be responsible for developing strategies to drive sales and marketing effectiveness and efficiency across channels.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field.

• At least 3–5 years of experience in brand management, marketing, retail marketing, or product marketing.

• Strong understanding of brand development and marketing principles

• P&L management and pricing

• Excellent written and verbal communication skills

• Ability to work collaboratively in a team-oriented environment

• Strong project management and organizational skills

Key Responsibilities:

• Brand Strategy Development: Collaborate with the Sr. Business Dev Head to help localize, develop, and implement brand strategies to ultimately drive sales.

• Go-To-Market & Campaigns: Deliver a consistent brand message thru product launches and marketing initiatives across multiple channels including, but not limited to, marketing collaborations, point of sale materials (in-store & online), social media, and e-commerce.

• Market Research: monitor competitor activity, regional/industry trends, and consumer behavior to exploit opportunities or mitigate risks.

• Customer Engagement: Analyze customer feedback and engage with store personnel to understand how the brand is perceived and how to improve customer engagement with the brand.

• Performance Tracking: tracking performance of brand-related campaigns, promotions, and initiatives, using insights to recommend improvements; monitoring sell-thru of products and recommending actionable strategies

• Collaboration: Collaborate closely with the sales team, marketing team, and product development teams to ensure the brand’s story is consistently communicated in every customer interaction.

• Vendor and Partner Relations: Assist in coordinating with external vendors, suppliers, and partners/ principals for promotional materials, events, and branding projects.