Brand Marketing Manager

Coins.ph; Taguig; On-site; PHP 1,500,000 - 2,800,000; Full time

Job summary

Coins.ph, the pioneer crypto brand in the Philippines, is seeking a senior Brand Marketing lead to drive the go-to-market strategy for its brand and products.

You will shape the brand voice, oversee campaigns, and manage cross-functional initiatives to expand awareness and usage across crypto and mainstream audiences.

Qualifications

• 3–5+ years of brand marketing experience
• Track record of leading brand launches and campaigns with measurable results
• Ability to build relationships with stakeholders at all levels
• Creative storytelling to position Coins.ph as a crypto/finance leader in PH and SEA
• Experience with experimentation and scalable programs based on data
• Portfolio of marketing campaigns showing impact
• Strong project management, prioritization, and multitasking abilities
• Self-starter with urgency and entrepreneurial spirit

Responsibilities

• Develop and drive the go-to-market brand strategy for Coins.ph’s brand and products
• Build and expand the brand to top-of-mind status for crypto and mainstream audiences
• Own and oversee the brand marketing budget and measure ROI of investments
• Lead brand campaign development across channels and cross-functional teams
• Define brand positioning, voice, and messaging with a channel strategy
• Grow a crypto-focused brand to boost product awareness and usage
• Organize brand sponsorships and partnerships to fuel scalable growth
• Collaborate with growth, design, product, and creative teams to gain buy-in on strategies

Skills

Brand marketing

Campaign management

Stakeholder management

Storytelling

Growth experimentation

Project management

Communication

Strategic thinking

Job description

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

What You’ll Do

• Develop and drive the go-to-market brand strategy for Coins.ph’s brand and products.
• Build and expand upon Coin to become top-of-mind for both crypto and mainstream relevant audiences.
• Own our brand marketing budget, including oversight of existing brand spend, business cases for incremental spend and reporting on the impact of investment
• Lead brand campaign development and coordination, driving targeted strategies and messaging across audiences, channels, and cross-functional teams
• Lead our brand positioning (i.e brand voice, positioning, messaging) along with a complementary channel strategy that continuously raises the bar on awareness and consideration
• Build and grow a strong crypto-focused brand designed to aid with overall product awareness, familiarity, and usage
• Grow and establish brand awareness via targeted, well-researched brand sponsorships and partnerships
• Regularly interface with growth, design, product, and creative to gain buy-in on brand marketing strategies

What We Expect From You

• 3-5+ years of experience in brand marketing
• Track record of spearheading brand launches and marketing campaigns that drove significant business results
• Demonstrated ability to build relationships with key stakeholders and influence at all levels
• Formidable creative narrative and story-telling skills to position Coins.ph as a crypto and finance leader in Philippines and Southeast Asia
• An appetite to experiment and use non-traditional marketing tactics, backed up by testing measurable and scalable programs that you’ll optimize and launch based on learnings
• Proven track record of delivering results & ability to manage a portfolio/make strategic choices to maximize impact
• Project management, prioritization skills & ability to manage multiple projects at different stages of development
• A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit
• Exceptional project & time management skills
• Strong execution, communication & strategic thinking skills, business savvy and an opportunity seeker
• Ability to anticipate issues and resolve them based on sound business judgment

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.