Brand Manager (FMCG)

HRTX; Makati; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

HRTX in Makati is seeking an experienced Brand Manager to develop and execute brand strategies that drive market growth and strengthen brand equity. The role involves managing the full brand lifecycle and collaborating closely with various teams to ensure effective marketing initiatives.

The ideal candidate should have at least 5 years of experience in brand management, particularly in the FMCG industry, along with strong project and stakeholder management skills. Join us to create impact and drive sustainable business performance.

Qualifications

• At least 5 years of experience in end-to-end brand management within the FMCG industry.
• 2 years of people management experience.
• Proven experience in brand strategy, portfolio management, and product launches.

Responsibilities

• Develop and execute brand strategies aligned with business objectives.
• Manage the brand lifecycle and performance evaluation.
• Analyze market trends and consumer behavior.

Skills

End-to-end brand management

Project management

Communication skills

Stakeholder management

Education

Bachelor's degree in Marketing or Business Administration

Job description

Office location:

Makati

Work Setup:

Full onsite

Schedule:

Monday to Friday, Dayshift

Role Overview

The Brand Manager is responsible for developing and executing brand strategies that drive market growth, strengthen brand equity, and achieve business objectives. The role oversees the end-to-end brand management process, working closely with sales, trade, and cross‑functional teams to deliver impactful marketing initiatives and sustainable business performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• With At least 5 years of experience in end-to-end brand management within the FMCG industry, including 2 years of people management experience.
• Proven experience in end-to-end brand management, including brand strategy, portfolio management, product launches, consumer insights, campaign development, budget management, performance analysis, and innovation planning.
• Experience managing Brand P&L and driving business growth initiatives.
• Strong project management, communication, and stakeholder management skills.
• Ability to collaborate effectively across sales, trade marketing, supply chain, and senior leadership teams.

Key Responsibilities

• Develop and execute brand strategies, annual plans, and marketing initiatives aligned with business objectives.
• Manage the full brand lifecycle, including consumer insights, positioning, innovation, product launches, and performance evaluation.
• Own and manage brand budgets, forecasts, and P&L performance.
• Analyze market trends, consumer behavior, and competitive activities to identify growth opportunities.
• Partner closely with Sales and Trade Marketing teams to develop programs that drive sustainable sales growth.
• Lead integrated marketing campaigns across multiple channels to strengthen brand equity and market presence.
• Build strong relationships with internal and external stakeholders to support business objectives.
• Monitor brand performance and recommend actions to improve market share, profitability, and consumer engagement.
• Lead and develop team members to ensure effective execution of brand initiatives.
• Present business reviews, strategic recommendations, and performance updates to senior management.