Brand Marketing Manager

Techcareers Inc.,; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Techcareers Inc. in Manila is seeking an experienced Brand Manager to drive market research, brand strategy, and campaign execution on-site. The role demands a four-year degree and at least four years in brand management across Electronics, FMCG, Retail, or Manufacturing sectors.

You will manage budgets and coordinate with internal stakeholders to meet brand objectives. The role requires coordinating with Finance, evaluating campaigns against KPIs, and implementing brand plans with stakeholders

Qualifications

• Completed at least a four-year bachelor's degree, preferably in Business Administration, Marketing, Advertising or similar fields of study
• At least four (4) years' experience in brand management for the ff industries: Electronics, FMCG, Retail, Manufacturing

Responsibilities

• Carries out market research (formal & informal research methodology) to gather trade and consumer insights that will be a critical input in the development of brand/ category strategy and plans
• Manages implementation of brand marketing campaigns and evaluates effectiveness of the campaign vs agreed Key Performance Indicators.
• Manages brand budget with direct coordination with Finance
• Implements agreed Brand Plans in coordination with internal stakeholders and ensure brand objectives are met

Skills

Market research

Brand management

Campaign management

Budget coordination

Education

Bachelor's degree

Job description

On-site - Manila 3-5 Yrs Exp Bachelor Full-time

Job Description

• Carries out market research (formal & informal research methodology) to gather trade and consumer insights that will be a critical input in the development of brand/ category strategy and plans
• Manages implementation of brand marketing campaigns and evaluates effectiveness of the campaign vs agreed Key Performance Indicators.
• Manages brand budget with direct coordination with Finance
• Implements agreed Brand Plans in coordination with internal stakeholders and ensure brand objectives are met

To succeed and grow in this role, you will be required to meet the following qualifications:

• Completed at least a four-year bachelor's degree, preferably in Business Administration, Marketing, Advertising or similar fields of study
• At least four (4) years' experience in brand management for the ff industries: Electronics, FMCG, Retail, Manufacturing