Brand Marketing Manager

CPEFoods Phils. Inc.; Quezon City; On-site; PHP 502,200 - 669,600; Full time

Job summary

A leading food company in the Philippines is seeking a Brand Manager responsible for developing brand strategies to enhance awareness and drive sales. You will implement marketing campaigns, conduct market analysis, and oversee product management to ensure alignment with brand goals. The ideal candidate holds a bachelor's degree in Marketing or Business Administration with 3-5 years of experience in brand management and possesses strong communication and analytical skills. This is a full-time position in Quezon City.

Qualifications

• 3-5 years of experience in brand management, marketing, or product management.
• Strong understanding of consumer behavior, market trends, and brand positioning.
• Excellent communication, analytical, and project management skills.

Responsibilities

• Develop and implement brand positioning and growth strategies.
• Plan and execute marketing campaigns across various channels.
• Conduct market research and competitor analysis.

Skills

Brand Management

Marketing Strategy

Consumer Behavior Analysis

Communication Skills

Project Management

Analytical Thinking

Leadership Skills

Creativity

Education

Bachelor’s degree in Marketing or Business Administration

Tools

Microsoft Office

Marketing Analytics Tools

Job description

On-site - Quezon City 3-5 Yrs Exp Bachelor Full-time

Job Description

Job Title: Brand Manager

Company: CPEFOODS PHILS. INC.

Employment Type: Full-Time

Job Summary

The Brand Manager is responsible for developing and executing brand strategies that enhance brand awareness, drive sales, and strengthen the market presence of CPEFOODS PHILS. INC.’s products.

Key Responsibilities

• Brand Strategy: Develop and implement brand positioning, messaging, and growth strategies aligned with company goals.
• Marketing Campaigns: Plan, execute, and monitor marketing campaigns across various channels to boost brand visibility and engagement.
• Market Analysis: Conduct market research and competitor analysis to identify trends, opportunities, and threats.
• Product Management: Collaborate with R&D and Production teams to ensure brand-consistent product development and launches.
• Sales Support: Work with Sales teams to design promotions, incentives, and materials that drive sales and brand loyalty.
• Budget Management: Oversee brand marketing budgets, ensuring effective allocation and ROI on marketing initiatives.
• Performance Reporting: Track KPIs, evaluate campaign effectiveness, and provide reports to management.
• Collaboration: Coordinate with internal teams (R&D, Production, Sales, Marketing) and external partners (advertising agencies, distributors) to execute brand initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 3–5 years of experience in brand management, marketing, or product management.
• Strong understanding of consumer behavior, market trends, and brand positioning.
• Excellent communication, analytical, and project management skills.
• Proficient in Microsoft Office and marketing analytics tools.
• Creative, strategic thinker with a results‑driven mindset.
• Leadership and team management skills.
• Strategic planning and analytical thinking.
• Creativity and innovation in marketing initiatives.
• Strong communication, negotiation, and presentation skills.
• Ability to manage multiple projects and deadlines.

Reporting

Reports directly to the Marketing Director / General Manager and coordinates with Sales, R&D, and Production teams.