Brand Marketing Lead: Digital Campaigns & Retail Growth

Bibo Family Entertainment Center Inc.; Cebu City; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

iTech Philippines seeks a Brand Marketing Manager to lead planning and execution of strategies and campaigns that strengthen brand presence and boost customer engagement. You will drive store traffic and support sales across retail, social media, e-commerce, and marketplaces.

The role requires overseeing campaigns, managing digital channels, and coordinating with branches, suppliers, and agencies to ensure consistency with brand standards and measured results.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field.
• 4-6 years of marketing experience in retail, consumer electronics, technology, gaming, lifestyle, or FMCG.
• Strong experience in brand marketing, digital marketing, social media, campaign planning, and retail promotions.
• Knowledge of paid advertising, e-commerce, marketplaces, and digital analytics.
• Strong creative direction and ability to evaluate marketing content and promotional materials.
• Excellent communication, leadership, project management, and coordination skills.
• Organized, proactive, creative, and results-oriented.
• Able to work with sales, product, operations, suppliers, agencies, and external partners.
• Willing to support branch visits, events, and marketing activations as needed.

Responsibilities

• Develop and execute marketing strategies, campaigns, promotions, and product launches.
• Manage social media, e-commerce, marketplaces, paid advertising, and digital campaigns.
• Oversee content planning, creative materials, brand communications, and promotional campaigns.
• Develop marketing initiatives that support store traffic, branch sales, mall activations, and events.
• Coordinate with branches, suppliers, brand partners, agencies, and internal teams for campaign execution.
• Provide creative direction and ensure marketing materials follow brand standards.
• Monitor campaign performance, customer engagement, leads, traffic, and sales contribution.
• Prepare marketing reports and recommend improvements based on campaign results.
• Manage multiple campaigns, timelines, and marketing projects from planning through execution.

Skills

Brand marketing

Digital marketing

Social media

Campaign planning

Retail promotions

Paid advertising

E-commerce

Marketplaces

Digital analytics

Leadership

Project management

Education

Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or related field

Tools

Google Analytics

Meta Ads Manager

Shopify

Job description

iTech Philippines seeks a Brand Marketing Manager to lead planning and execution of strategies and campaigns that strengthen brand presence and boost customer engagement. You will drive store traffic and support sales across retail, social media, e-commerce, and marketplaces.

The role requires overseeing campaigns, managing digital channels, and coordinating with branches, suppliers, and agencies to ensure consistency with brand standards and measured results.