Brand Manager – Pharma Launch & Growth

Dr. Reddy’s Laboratories Ltd; Hinoba-an; On-site; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Joining & relocation support

Family support (Maternity & Paternity)

Learning and development opportunities

Medical coverage for you and family

Life insurance

Job summary

Dr. Reddy’s Laboratories Ltd is seeking an experienced Brand Manager to drive brand growth, launch market-driven products, and gather market insights from KOLs.

You will develop and execute new product launch plans, train the sales force, and implement market research to enhance brand performance. The role involves collaborating with the SCM team for product availability and maintaining strong relationships with KOLs to support strategic growth in the Indian market.

Qualifications

• Science/Pharma/Medical Graduate preferably with MBA in Marketing.
• Minimum work experience- 4-5 years of experience in Sales & Marketing.
• Understanding of Pharmaceutical industry; ability to interpret market data; gain marketing insights from various resources.

Responsibilities

• Generate new product ideas from Key Opinion Leader interactions, prioritizing these ideas, preparing business cases, analyzing market and competitor data, and handling branding.
• Lead product launch planning, prepare launch materials, train the sales force, and track initial product performance for the first 12 months.
• Review brand performance by gathering market insights, identify issues, and implement action plans to optimize positioning.
• Interact with KOLs, conduct fieldwork, update on product value, and build relationships to drive growth.
• Coordinate SCM planning with regional managers and address product shortages or excess to ensure availability.

Skills

Market data interpretation

Pharma industry knowledge

Marketing insights

KOL liaison

Education

Science/Pharma/Medical Graduate with MBA in Marketing

Job description

Dr. Reddy’s Laboratories Ltd is seeking an experienced Brand Manager to drive brand growth, launch market-driven products, and gather market insights from KOLs.

You will develop and execute new product launch plans, train the sales force, and implement market research to enhance brand performance. The role involves collaborating with the SCM team for product availability and maintaining strong relationships with KOLs to support strategic growth in the Indian market.