Brand Manager, Personal Care | P&L, Digital Growth

Ardent World Inc; Philippines; On-site; PHP 800,000 - 1,400,000; Full time

Job summary

Ardent World Inc. in the Philippines is seeking a Brand Manager to take full ownership of a personal care brand. This is an end-to-end role: you will manage the brand P&L, lead the annual brand plan, and drive growth across traditional and digital channels including ecommerce.

You will lead a small brand team, coordinate with sales, trade marketing, R&D, and finance, and ensure brand standards across online platforms while monitoring A&P budgets and performance metrics.

Qualifications

• At least 4–6 years of brand management experience in FMCG, personal care, beauty, or consumer goods.
• Demonstrated P&L ownership—responsible for brand financial performance.
• Led integrated campaigns across trade, digital, and social media from brief to post-mortem.
• Experience managing or developing junior brand team members.

Responsibilities

• Own Brand P&L and annual plan; drive growth across channels.
• Coordinate ecommerce and online brand standards.
• Manage budget and monthly A&P reconciliation.
• Lead a small brand team and collaborate with sales, trade marketing, R&D, and finance.
• Provide insights from consumer data to inform strategy.

Skills

Brand management

P&L ownership

Campaign management

Agency management

Digital marketing

Ecommerce

Analytical skills

Communication skills

Cross-functional collab

Education

Bachelor's degree in Marketing

Business Administration or related field

Tools

Excel

PowerPoint

Google Analytics

Job description

Ardent World Inc. in the Philippines is seeking a Brand Manager to take full ownership of a personal care brand. This is an end-to-end role: you will manage the brand P&L, lead the annual brand plan, and drive growth across traditional and digital channels including ecommerce.

You will lead a small brand team, coordinate with sales, trade marketing, R&D, and finance, and ensure brand standards across online platforms while monitoring A&P budgets and performance metrics.