Brand Growth & Strategy Manager

PT. Akhdani Reka Solusi; Manila; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Ardent World Inc. is seeking a Senior Brand Marketing professional to drive performance and growth for its brands in a fast-paced FMCG environment. You will lead strategy, advertising programs, and cross-functional collaboration to ensure brand success across channels.

The role requires strong analytical abilities, strategic mindset, and excellent communication skills to translate market insights into actionable plans that align with business objectives.

Qualifications

• Bachelor's degree in marketing, advertising, communications, or related field.
• 7+ years of brand management/marketing experience in consumer industry.
• Strong understanding of consumer behavior, market research, brand development, and marketing strategy.
• Analytical and creative with ability to develop growth-oriented marketing strategies.
• Excellent communication, presentation, and interpersonal skills.
• Self-starter, organized, detail-oriented with strong business acumen.
• Experience in FMCG, retail, beauty, or lifestyle brands is an advantage.

Responsibilities

• Drive the overall performance and growth of assigned brands through effective brand management and strategic planning.
• Develop and recommend advertising strategies and marketing programs aligned with brand objectives.
• Analyze consumer insights, market trends, and competitive activities to identify opportunities and support decision-making.
• Lead the planning, implementation, and execution of marketing initiatives, campaigns, and brand-building activities.
• Serve as the primary point of contact for all brand-related initiatives and coordinate with stakeholders.
• Conduct consumer and market research as needed to strengthen brand positioning and support business growth.
• Ensure that all brand communications and marketing activities are consistent with the company's overall brand strategy and standards.

Skills

Brand management

Marketing strategy

Consumer insights

Leadership

Communication

Education

Bachelor's degree in Marketing

Job description

Ardent World Inc. is seeking a Senior Brand Marketing professional to drive performance and growth for its brands in a fast-paced FMCG environment. You will lead strategy, advertising programs, and cross-functional collaboration to ensure brand success across channels.

The role requires strong analytical abilities, strategic mindset, and excellent communication skills to translate market insights into actionable plans that align with business objectives.