Brand Manager (B2B)

Rebisco Group; Metro Manila; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Rebisco Group is seeking a Brand Manager to develop, execute, and evaluate marketing activities for the B2B segment. You will plan and oversee marketing initiatives and align with Sales on performance targets.

The role includes designing development plans to uncover new markets and opportunities with the Sales team. You will co-develop annual marketing programs with Sales and category teams based on brand strategies to meet customer and channel requirements, with a focus on institutionals and

Qualifications

• Bachelor degree in Marketing, Business Administration, or equivalent.
• 4–6 years of progressive Brand Management experience in FMCG (B2B).
• Background in Business Development, Customer Management, and Project Management.
• Analytical skills in Marketing Data, Market Potential, Forecasting & Trending.
• Experience in Fieldwork, Brand Planning, Brand Research, and Marketing Communications.
• Willing to be based in Ortigas.

Responsibilities

• Plan, execute, and evaluate marketing activities for the B2B segment.
• Oversee marketing initiatives and sales performance for the B2B segment.
• Develop design, research, and development plans to find new markets with Sales.
• Co-develop annual marketing programs with Sales and category teams.

Skills

Brand management experience

Business development

Customer management

Project management

Marketing data analysis

Forecasting & trends

Brand planning & communication

Marketing research

Marketing communications

Education

Bachelor’s degree in Marketing, Business Administration, or equivalent

Job description

With more than six decades of heritage, Rebisco continues to lead in the Biscuit category and the Philippine snack food industry, while expanding into meals, food solutions, and new markets worldwide.

Starting out with the desire to make delicious snacks that every Filipino family can afford, we've continued to build our delightful future – staying true to our promise of providing well-loved products and sharing moments of delight across the nation through our impactful work in Education, Hunger and Wellness, Sports, the Arts and Entertainment.

Working at Rebisco is just as delightful as the delicious products we offer the world. We are searching for talented and innovative people to join us with the passion to learn, grow their career with purpose, and create a difference together as one team.

Role Overview:

Primary Function: We’re looking for a Brand Manager to join our team and develop, execute, and evaluate marketing activities for the assigned segment (B2B). In this role, you will plan and oversee marketing initiatives and sales performance for the B2B segment. This includes the design, research and development plans to find new markets and opportunities together with the Sales team.

As a Brand Manager, you will have the opportunity to make an impact through brand planning and execution. Your role will include the development of the brand plan and strategic plan for assigned brands to define market approach, commercial targets, and brand priorities in institutional and industrial segments. You will also co-develop annual marketing programs with Sales and category teams derived from category strategies, to ensure alignment with customer and channel requirements.

Job Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or equivalent
• At least 4-6 years of progressive Brand Management experience in the Fast-Moving Consumer Goods (FMCG) industry or a related industry (B2B)
• Working background in Business Development, Customer Management, and Project Management
• Intermediate skills in Marketing Data and Information Analysis, Market Potential Analysis, and Forecasting and Trending
• Working background in Fieldwork Implementation, Brand Planning, Brand Communication Research, Brand Performance Analysis, and Marketing Communication
• Willing to be based in Ortigas

Why Join Us?

Rebisco’s strong position in the Fast-Moving Consumer Goods industry and steady expansion mean more room for you to learn, grow, and make a delightful difference. We offer opportunities for career advancement and personal growth, including:

• Performance and development planning
• Skills and leadership training
• Wellness programs
• A collaborative culture where you can make a positive impact