Brand Manager

Motolite; Philippines; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Motolite, a leading Philippine battery company, seeks a Brand Manager to shape our brand strategy and drive market success across automotive, industrial, and consumer segments.

You will lead campaigns, ensure consistency across touchpoints, conduct market research, manage budgets, and report on brand performance while collaborating with dealers, distributors, and partners.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in Brand Management, Product Marketing, or Marketing Management.
• Experience in automotive, battery, industrial, FMCG, retail, or related industries is an advantage.
• Strong understanding of brand strategy and consumer marketing.
• Proficiency in market analysis, campaign management, and performance measurement.
• Excellent communication, presentation, and stakeholder management skills.
• Strong analytical and project management capabilities.

Responsibilities

• Develop and implement brand strategies aligned with the company's business objectives.
• Ensure brand consistency across all marketing, sales, retail, and digital touchpoints.
• Monitor market trends and competitor activities to identify opportunities and risks.
• Plan, execute, and evaluate integrated marketing campaigns to increase brand awareness and customer engagement.
• Oversee the creation of marketing materials, product literature, merchandising, and promotional assets.
• Ensure all communications effectively communicate the brand's value proposition.
• Conduct market research to understand customer needs, industry trends, and competitive landscape.
• Analyze sales data, customer feedback, and marketing performance metrics.
• Translate insights into actionable marketing and brand-building strategies.
• Develop and manage brand marketing budgets.
• Track and evaluate campaign effectiveness and ROI.
• Prepare regular reports and presentations on brand performance and marketing initiatives.
• Coordinate with internal and external partners to ensure successful execution of marketing programs.
• Build strong relationships with dealers, distributors, and key business partners when required.

Skills

Brand strategy

Campaign management

Market analysis

Stakeholder management

Communication

Project management

Brand consistency

Education

Bachelor's Degree in Marketing, Business Administration, Communications, or related field

Job description

Key Responsibilities:

Brand Strategy & Management

• Develop and implement brand strategies aligned with the company's business objectives.

• Ensure brand consistency across all marketing, sales, retail, and digital touchpoints.

• Monitor market trends and competitor activities to identify opportunities and risks.

Marketing Campaigns & Communications

• Plan, execute, and evaluate integrated marketing campaigns to increase brand awareness and customer engagement.

• Oversee the creation of marketing materials, product literature, merchandising, and promotional assets.

• Ensure all communications effectively communicate the brand's value proposition.

Market Research & Consumer Insights

• Conduct market research to understand customer needs, industry trends, and competitive landscape.

• Analyze sales data, customer feedback, and marketing performance metrics.

• Translate insights into actionable marketing and brand-building strategies.

Budget & Performance Management

• Develop and manage brand marketing budgets.

• Track and evaluate campaign effectiveness and return on investment (ROI).

• Prepare regular reports and presentations on brand performance and marketing initiatives.

Stakeholder Management

• Coordinate with internal and external partners to ensure successful execution of marketing programs.

• Build strong relationships with dealers, distributors, and key business partners when required.

Qualifications:

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.

• Minimum of 5 years of experience in Brand Management, Product Marketing, or Marketing Management.

• Experience in automotive, battery, industrial, FMCG, retail, or related industries is an advantage.

• Strong understanding of brand strategy and consumer marketing.

• Proficiency in market analysis, campaign management, and performance measurement.

• Excellent communication, presentation, and stakeholder management skills.

• Strong analytical and project management capabilities.