Brand Manager

IQVIA LLC; Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

IQVIA LLC is seeking a Brand Manager in Manila to lead brand strategies, execute campaigns, and collaborate with sales, medical, regulatory, and market access teams to strengthen market presence. The role involves overseeing campaigns across digital, print, and events while tracking KPIs and optimizing performance.

The ideal candidate has a background in marketing or related fields, with 3-5 years in pharma marketing and strong analytics and communication skills.

Qualifications

• Bachelor's degree in marketing, medical bioscience, biotechnology, pharmacy or related field.
• 3-5 years of experience in sales, marketing, brand management, or related roles in pharmaceutical industry.
• Experience working with healthcare professionals and managing customer relationships.

Responsibilities

• Develop and execute brand strategies and campaigns.
• Collaborate with cross-functional teams to ensure consistent brand messaging.
• Engage with HCPs and hospital administrators to gather market insights.
• Plan and manage events, conferences and product presentations.
• Monitor brand performance using KPIs and analytics.

Skills

Digital marketing

CRM systems

Cross-functional collaboration

Budget management

Project management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

CRM software

Microsoft Office

Job description

Brand Manager page is loaded## Brand Managerlocations: Manila, Philippinestime type: Full timeposted on: Posted Yesterdayjob requisition id: R1511492This role involves development and execution of brand strategies,, engaging with stakeholders and HCPs, overseeing marketing campaigns, and conducting brand and market analytics. The Marketing Manager will ensure the brand performance aligns with business goals and market dynamics. This is a strategic and customer- facing role, requiring close collaboration across departments to enhance the brand presence in the market.**Responsibilities**Brand Strategy and Execution- Take responsibility for managing the day-to-day activities related to brand performance, ensuring alignment with business goals.- Collaborate with cross-functional teams (sales, medical, regulatory and market access) to ensure consistent brand messaging across all platforms.- Monitor and evaluate brand performance using KPIs and provide recommendations for brand optimization.Customer and Healthcare Provider Engagement- Engage with external stakeholders including HCPs and hospital administrators to promote the brand and gather market insights.- Build and maintain relationships with HCPs to ensure alignment of marketing strategies with market needs.- Leverage feedback from HCPs to improve brand positioning and marketing strategies.- Assist in the planning and execution of integrated marketing campaigns that align with the brand's strategy and objectives.- Develop and implement marketing tactics across multiple channels, including digital, print, and events, to drive brand awareness and product adoption.- Coordinate with external agencies and vendors to ensure that campaigns are executed effectively and within budget.- Monitor and track campaign performance, using analytics to measure success and optimize future marketing activities.- Collaborate with sales team to ensure integration of CRM data into marketing strategies, improving engagement and customer segmentation.- Develop omnichannel marketing strategies to reach HCPs through variety of channels including email, webinar, face-to-face and digital content.- Analyze and report on the performance of omnichannel campaigns using CRM analytics to optimize and enhance customer engagement.Market Analytics- Conduct brand and market analysis to identify trends, opportunities, and areas for growth.- Analyze data from customer feedback, sales reports, and market research to assess the brand's performance and competitive positioning.- Prepare detailed reports on brand performance, market trends, and competitor activities to support decision-making of the brand- Provide actionable insights from market analysis to help guide future brand strategies and campaigns.Product Launches and Lifecycle Management- Assist in the planning and execution of product launches, ensuring alignment with overall brand strategy.- Work with internal teams to ensure that all aspects of product positioning, messaging, and marketing communications are consistent and compliant with regulatory guidelines.Event and Conference Management- Support the planning and execution of events, including conferences, workshops, and product presentations.- Work with marketing admin to manage the logistics of events, including venue booking, speaker coordination, and promotional material distribution.Cross-Functional Collaboration- Collaborate with internal teams, including sales, medical, regulatory and market access to ensure seamless execution of brand strategies.- Coordinate with sales teams to ensure that brand campaigns are aligned with sales objectives and product positioning.- Work closely with the regulatory team to ensure all marketing materials and promotional activities comply with industry regulations.Budget Management- Managing the marketing budget for the brand, ensuring that resources are allocated effectively.- Track and report on expenses related to marketing campaigns, events, and promotional activities, ensuring adherence to budget guidelines.**Qualifications**- Bachelor's degree in marketing, Medical Biosciense, Biotechnology, Pharmacy or related field.**Experience**:- 3-5 years of experience in sales, marketing, brand management, or related roles in the pharmaceutical industry- Experience working with healthcare professionals and managing customer relationships.- Strong understanding of the pharmaceutical industry, including regulatory requirements and market dynamics.**Skills**- Strong analytical skills with the ability to interpret data and make informed marketing decisions.- Proficiency in digital marketing tools, CRM systems, and Microsoft Office (Excel, PowerPoint, Word).- Excellent communication and interpersonal skills, with the ability to engage effectively with healthcare professionals and cross-functional teams.- Strong project management skills, with the ability to manage multiple projects and meet deadlines.#LI-CES#LI-PK1#LI-DNPIQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more atIQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create connections that accelerate the development and commercialization of innovative medical treatments. Everything we do is part of a journey to improve patient outcomes and population health worldwide.To get there, we seek out diverse talent with curious minds and a relentless commitment to innovation and impact. No matter your role, everyone at IQVIA contributes to our shared goal of helping customers improve the lives of patients everywhere. Thank you for your interest in growing your career with us.