Brand Strategy Lead: Growth, Analytics & HCP Engagement

IQVIA LLC; Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

IQVIA LLC is seeking a Brand Manager in Manila to lead brand strategies, execute campaigns, and collaborate with sales, medical, regulatory, and market access teams to strengthen market presence. The role involves overseeing campaigns across digital, print, and events while tracking KPIs and optimizing performance.

The ideal candidate has a background in marketing or related fields, with 3-5 years in pharma marketing and strong analytics and communication skills.

Qualifications

• Bachelor's degree in marketing, medical bioscience, biotechnology, pharmacy or related field.
• 3-5 years of experience in sales, marketing, brand management, or related roles in pharmaceutical industry.
• Experience working with healthcare professionals and managing customer relationships.

Responsibilities

• Develop and execute brand strategies and campaigns.
• Collaborate with cross-functional teams to ensure consistent brand messaging.
• Engage with HCPs and hospital administrators to gather market insights.
• Plan and manage events, conferences and product presentations.
• Monitor brand performance using KPIs and analytics.

Skills

Digital marketing

CRM systems

Cross-functional collaboration

Budget management

Project management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

CRM software

Microsoft Office

Job description

IQVIA LLC is seeking a Brand Manager in Manila to lead brand strategies, execute campaigns, and collaborate with sales, medical, regulatory, and market access teams to strengthen market presence. The role involves overseeing campaigns across digital, print, and events while tracking KPIs and optimizing performance.

The ideal candidate has a background in marketing or related fields, with 3-5 years in pharma marketing and strong analytics and communication skills.