Marketing Manager

PH03 (FCRS = PH003) Novartis Healthcare Philippines, Inc; Makati; Hybrid; PHP 900,000 - 1,200,000; Full time

Job summary

Novartis Healthcare Philippines, Inc. is seeking a strategic Marketing Manager in Makati, Philippines. The role shapes product strategy and translates it into impactful marketing plans, working with local leadership, global partners, and cross-functional teams.

You will drive brand growth, engage customers, and support product launches while collaborating with Marketing and Medical teams to identify centers and key opinion leaders across disease areas.

Qualifications

• Bachelor's degree in Marketing or related field is required.
• Minimum 3 years in pharmaceutical or healthcare marketing preferred.
• Ability to translate insights into actionable plans and campaigns.

Responsibilities

• Define product and brand strategy with local and global teams.
• Develop and monitor promotional plans and campaigns.
• Manage brand budgets, forecasts, and expenses; evaluate marketing mix.

Skills

Brand marketing

Strategic thinking

Budget management

Cross-functional collaboration

Market analysis

Project management

Stakeholder engagement

Education

Bachelor's degree in Marketing

Job description

Job Description Summary Marketing Manager Location: Makati, Philippines This role is based in Philippines. Novartis is unable to offer relocation support: please only apply if accessible. #LI-Hybrid

We are looking for a strategic and commercially minded Brand Manager to shape product strategy and translate it into impactful marketing plans. Working closely with local leadership, global and regional partners, and cross-functional teams, you will drive brand growth, strengthen customer engagement, and support successful product launches.

Job Description

Major Accountabilities

• Define the product and brand strategy in partnership with local management and global marketing teams, translating it into effective tactical plans and projects.
• Execute, monitor, and analyse agreed tactical plans to drive sustainable brand growth.
• Lead the development of promotional activities in line with internal procedures and Code of Conduct requirements.
• Manage brand budgets, forecasts, and expenses, and evaluate the marketing mix for cost-effectiveness and impact.
• Generate market and customer insights through stakeholder interactions and identify new growth opportunities.
• Monitor product performance and the external environment, taking timely corrective action to achieve business objectives.
• Partner with Marketing and Medical teams to maximise impact, including identifying relevant centers, key opinion leaders, and other external experts by disease area.
• Identify the needs of different patient segments and assess the implications of the disease within the assigned market or territory.

Requirements

• Minimum 3 years experience in pharmaceutical or healthcare industry
• Proven marketing experience and track record in brand growth
• Strong strategic thinking, analytical, project management, and budget-management capabilities.
• Ability to turn customer and market insights into clear, actionable plans.
• Excellent cross-functional collaboration and stakeholder-management skills.
• A proactive, results-oriented mindset

Skills Desired Asset Management, Commercial Excellence, Cross-Functional Collaboration, Digital Marketing, Influencing Skills, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management

Improving the lives of people living with disease takes more than innovative science. It takes a focus on the needs of people and a community committed to meeting them. It takes a team of people like you. Working together. Learning together. Thriving together. Discover how you can join us in changing people’s lives.