Brand Manager

Sunnies Inc.; Mandaluyong; On-site; PHP 900,000 - 1,400,000; Full time

Job summary

The Brand Manager at Sunnies Inc. will lead the development and execution of strategic brand initiatives, campaigns, and product launches. You will translate consumer insights and business objectives into a clear brand direction across all touchpoints.

You will manage cross-functional teams, collaborate with product development and merchandising, and own the brand calendar to ensure timely, high-impact launches that resonate with the market.

Qualifications

• Bachelor of Science in Marketing, Advertising, Business Management, or related field.
• 3–7 years of work experience in brand, merchandising or creative roles.
• Ability to direct and lead team to execute with exceptional attention to detail.
• Excellent strategic, analytical, and problem-solving skills required.
• Proficient knowledge in Microsoft Office and similar tools required.
• Passion for the brand and a good understanding of the eyewear, flask, and coffee market.

Responsibilities

• Define and execute the overall brand strategy, aligning initiatives with business goals, consumer insights, and market opportunities.
• Lead the management and alignment of brand campaigns, product launches, and priorities.
• Analyze brand performance, campaign results, and consumer insights to identify opportunities and areas for improvement.
• Lead collaborations with external partners while ensuring alignment with company brand priorities and identity.
• Own the brand product calendar, ensuring timely and impactful product launches.

Skills

Strategic thinking

Analytical skills

Problem solving

Leadership

Education

BSc Marketing

Tools

Microsoft Office

Job description

The Brand Manager is responsible for leading the development and execution of strategic brand initiatives, campaigns, and product launches. This role ensures that there is a consistent and high-impact brand experience across all touchpoints by translating consumer insights and business objectives into clear brand direction.

YOUR OVERALL MISSION & DAY-TO-DAY

Strategic Planning & Execution

• Define and execute the overall brand strategy, aligning initiatives with business goals, consumer insights, and market opportunities.
• Lead the management and alignment of brand campaigns, product launches, and priorities.
• Analyze brand performance, campaign results, and consumer insights to identify opportunities and areas for improvement.
• Collaborate with cross-functional teams to monitor consumer insights, performance and develop opportunities for innovation and improvement
• Lead special projects focused on brand awareness, loyalty, and community building
• Monitor and analyze project results, sharing best practices with the team.

Campaign Development

• Lead the planning and execution of integrated marketing campaigns across all channels.
• Manage budgets for the Creative and Marketing teams, aligning them with brand priorities and sales forecasts.
• Set clear campaign objectives, timelines, and success metrics, ensuring strong execution across teams.
• Lead collaborations with external partners while ensuring alignment with company brand priorities and identity.
• Oversee the timely development of all creative assets, working closely with Project Managers.
• Lead the development of job orders and provide team briefings for specific projects aligned with launches
• Evaluate campaign performance and apply insights to optimization of future campaigns
• Partner with Product Development teams to shape product and service launches based on customer feedback and market trends.
• Own the brand product calendar, ensuring timely and impactful product launches
• Provide strategic direction on product innovation and improvements to strengthen brand positioning
• Coordinate with merchandising and supply chain teams to ensure seamless and on-time launches

Project and Team Management

• Oversee the execution of brand-led projects, ensuring deadlines are met, and work is executed accurately and efficiently.
• Lead and mentor Brand Associates, providing clear direction, feedback, and support on all deliverables.
• Collaborate with other departments to align efforts related to both long-term and short-term business objectives.
• Establish efficient workflows and ways of working to improve team productivity and collaboration
• Align cross-functional teams to ensure both short-term execution and long-term strategic goals are achieved

YOUR TALENT

• Bachelor of Science in Marketing, Advertising, Business Management, or related field
• 3-7 years of work experience in brand, merchandising or creative roles
• Ability to direct and lead team to execute with exceptional attention to detail
• Excellent strategic, analytical, and problem-solving skills required
• Proficient knowledge in Microsoft Office and similar tools required
• Passion for the brand and a good understanding of the eyewear, flask, and coffee market.