Assistant Manager, Brand

JG Summit Holdings, Inc.; Quezon City; On-site; PHP 60,000 - 110,000; Full time

Job summary

Universal Robina Corporation in Quezon City invites an Assistant Brand Manager to drive market insights, shape brand positioning, and lead product development in fast-moving consumer goods.

You will collaborate with cross-functional teams to plan campaigns, manage promotions, and oversee distribution strategies from production to consumers.

The role requires a degree in business/marketing and at least five years in FMCG brand marketing, with a keen eye for data and consumer trends.

Qualifications

• Bachelor's/College Degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.
• At least 5 years of working experience in brand marketing preferably in an FMCG set-up.
• Exposure to different areas of marketing especially in promotions, brand building, P&L Analysis, insights.

Responsibilities

• Ability to draw insights from market data and consumer observations to recommend marketing strategies and action plans.
• Brand/Product Positioning: evaluate concepts and market segments to develop positioning strategies.
• Innovation: manage product development/improvement for new products or new methods.
• Advertising and Promotions: formulate objectives and execute brand communications and promotions.
• Sales and Distribution: understand flow of goods from plant to end-consumer and identify opportunities for growth.

Skills

Market insights

Brand positioning

Product innovation

Advertising campaigns

Sales & distribution

Job description

7F Tera Tower, Quezon City, National Capital Region, Philippines

3 - 4 Years

Job Description

Grow beyond UR job with URC!

Universal Robina Corporation is looking for an Assistant Brand Manager !

What are the Roles and Responsibilities?

• Ability to draw insights from market data as well as from a developed skill in keen observation of the consumer's shopping purchase and consumption usage habits; gathering and analyzing market data and consumer observations for the purpose of recommending appropriate marketing strategies and action plans.
• Brand/Product Positioning: Ability to evaluate concepts, processes and market segments; as well as spot/assess gaps and identify opportunities in order to develop, rationalize and recommend positioning strategies for the assigned brand within a segment or category.
• Innovation: Ability to think "outside the box" using insights derived from consumer shopper and usage habits and from a thorough understanding of the product's manufacturing process, composition, specifications; as well as to manage the product development/improvement process for the purpose of developing new products or new way of doing things.
• Advertising and Promotions: Ability to formulate objectives and strategies and execute brand communications for the assigned brand and its architecture thru various communications media and implement a promotions program against the end-consumer and the trade consistent with the brand's communication strategy.
• Sales and Distribution: Ability to understand the flow of goods from the manufacturing plant to the end-consumer and assess brand potential against the trade in order to identify gaps and opportunities where programs may be implemented for category volume growth.

What are the Qualifications?

• Candidate must possess at least a Bachelor's/College Degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.
• At least 5 years of working experience in brand marketing preferably in an FMCG set-up
• Exposure to different areas of marketing especially in promotions, brand building, P&L Analysis, insights.